Once you’ve decided to invest in link building strategies, it’s understandable to want results fast—whether you're working against a deadline or eager to show your boss some return on investment (ROI). Although this approach is highly effective for increasing visibility and traffic, it's common for link building to take up to six months to a year to show results. And that’s not including how long it actually takes to get a link.
Link building is a long-term strategy encompassing meticulous research, strategic planning, content creation, and proactive outreach. It's not just about acquiring links; it demands thoughtful planning and sincere effort. Everything from which sites to prospect to what kind of content to create affects how links are won.
Page One Power acquires links manually, meaning we dedicate time to connecting with publishers and sharing content that can benefit both parties. Thoroughly vetting the content and the publishers we share it with can help guarantee that any links won will send link equity to your site for years to come.
We Don’t Pay For Links
When you collaborate with us at Page One Power, you can rest assured that we adhere to ethical link-building practices. We never resort to paying publishers in exchange for links, as this goes against Google's guidelines. Instead, our approach involves the meticulous manual construction of links, ensuring each link is crafted with relevance and genuine value. This ethical approach may take time, but it also ensures that the links you acquire will provide long-term benefits for your site's visibility and authority.
So, what exactly are you paying for when you partner with us? You get:
- A dedicated team of skilled content writers and proficient link builders;
- Expert SEO consultants provide valuable insights and guidance;
- Comprehensive content creation services tailored to your specific needs;
- Effective outreach services to connect with relevant platforms;
- Professional project management to oversee and streamline the entire process.
By teaming up with us, you gain access to a full-fledged SEO team and benefit from a strategic campaign designed to propel your link-building endeavors. Let’s look at what that entails.
Strategy and Planning
We always start every campaign with a clear strategy and plan. Building links without a plan is like fishing without a hook — you'll participate but won't catch anything.
When conducting site research, it's crucial to look for authoritative backlinks. While we regard domain authority, trust flow, and other third-party metrics, we focus on two key factors as our main criteria: relevance and human value.
Third-party metrics can help guide you to powerful links, but they're not the only consideration. Pursuing relevant links can help search engines understand your site's content and stay within Google's guidelines.
Google's dominance in the search market is based on its search engine's human value. Google wants to serve relevant results so that searchers keep using it. SEO experts can benefit from this by highlighting human values in their backlinks.
Relevance ensures that the backlinks are related to the site's content and purpose, while human value emphasizes creating content that provides genuine value to users. These factors should guide the selection and evaluation of a site's backlinks.
Finding backlinks like this takes time. But putting in the work to find reliable, sustainable backlinks can help your site in the long term.
Content: The Foundation for Link Building
The next step in our process involves identifying linkable assets to support your link building campaign. Conversion pages usually don't attract links because they are positioned at the bottom of the marketing funnel. Instead, you should focus on creating content that caters to the top of the funnel, where there is a high volume of traffic.
To attract links, you need to have genuinely engaging content, which we refer to as "linkable content." This type of content entices links from other relevant websites, enhancing your site's authority. Your site's linkability is determined by how deserving your linkable page is of being linked externally.
However, not just any content can qualify as linkable. Each piece of linkable content must be pertinent to your site and the links you aim to acquire. At Page One Power, we specialize in crafting linkable content. We conduct thorough research to ensure the content is relevant and valuable to your audience. Our content undergoes rigorous editing for grammar and linkability to guarantee that you receive top-quality content.
This process phase generally takes four to six weeks (depending on the deliverables you want), but the result is linkable, valuable, and engaging content for your audience.
Outreach: Relationship building
After we have finished crafting and posting the content on your website, the next phase involves outreach. Our team of skilled link builders has established genuine connections with publishers who prioritize the quality of the content they provide to their readers.
This personalized approach helps guarantee that you will consistently obtain top-notch links from websites relevant to your niche while showing the value of the content to the publisher and the audience. Nevertheless, it's important to note that this hands-on method requires more time to gather the links. Our process is as follows:
- Understand your unique selling points to represent the business correctly;
- Create an outreach list to keep track of potential opportunities;
- Vet target sites to meet quality and relevancy standards;
- Research the target sites to understand how to communicate with them effectively;
- Create personalized outreach;
- Review the strategy and pivot where needed;
- Submit the article to the publishing site;
- Send follow-up emails when appropriate.
This process takes approximately 55 days. When working with real websites and editors, they often put our articles into a planned publication queue, frequently scheduled for several weeks or a month out, because they plan their editorial calendar well in advance.
You Got The Link. Now What?
Once the link is obtained, several steps remain before you start seeing benefits. First, search engines need to crawl your site to discover the link. Then, they analyze the content on the linked page, indexing it so it can be served to users at the right time.
Search engines then assess the link's value, examining relevancy, anchor text, and other attributes that help show its authority. Once the value is evaluated, the link influences your rankings. Crawling and indexing take a few hours to a few days, while the ranking influence can take several weeks to a few months. Factors affecting these timeframes include:
- Crawl Rate of the Linking Site: Popular sites with high traffic or high-quality content are crawled more frequently.
- Domain Authority: Links from high-authority sites are usually processed faster.
- Content Freshness: Recently updated content is often prioritized.
- Technical SEO: Proper site structure and the absence of technical issues can facilitate faster indexing.
Our project managers play a crucial role in the success of your link building campaign. They monitor the performance of the links we build using tools like Google Search Console, ensuring the effectiveness of our strategies. They also coordinate the various stages of the process, from content creation to outreach, and provide you with regular updates on the progress of your campaign.
Remember that investing in link building is a long-term strategy. It requires careful planning, creating quality content, and reaching out strategically. By outsourcing link building, you can focus on other important aspects of your business, like product development, marketing, and customer service. This allows for quicker implementation of strategies and the use of established processes, resulting in faster acquisition of backlinks.
