Remember being a kid, and mom would artfully craft the perfect PB&J? When that blissfully right ratio of peanut and jelly hit, boom, happiness. Get it wrong, and the rush just wasn't the same, but still delicious.
Well, buckle up, link building family, because we've found the PB&J of link equity. The Bonnie and Clyde (minus the crime spree). Yep, I'm talking about the Media Blitz + Editorial Links Combo Platter.
Why This Dynamic Duo Rocks Socks
See, while the humble Media Blitz excels at grabbing eyeballs and tickling the keys of journos everywhere, solo, it's the link building equivalent of all-frosting. Delicious, sure, but you need some dang cake under there.
Enter editorial links, the sensible yet stylish blazer to Media Blitz's neon spandex jumpsuit. On its own, editorial link building is a slow burn - all wooing writers and gradually earning that sweet, sweet link love. But slap it together with a Media Blitz, and suddenly you've got the link building equivalent of a freight train on greased tracks.
How to Whip Up This Tasty Combo
So how does it work? Let's break it down:
- Cook up a Media Blitz. Go big, go bold, maybe even a little weird. Dream up a story angle that's fresh, provocative, and begging to be covered. Craft assets that journalists can't resist - a saucy press release, a data-packed report, a scandalous survey. Aim for earned media coverage from sea to shining sea.
- Seduce while they're sizzling. Now that you've got journos frothing for your Blitz, it's time to slide into those DMs. Not theirs, but their sources. Comb through your media coverage and make a list of every expert, analyst, talking head, and high-profile big shot mentioned. These are your editorial link prospects, and they're primed and ready for your content.
- Turn on the editorial charm. Bust out your best link building wiles and start schmoozing. Warm up your prospects with some ego-stroking praise for their media cameo. Then hit 'em with your finest content - stuff that enhances, expands on, or offers a fresh take on the topic they were tapped to talk about. Show 'em that you're the Batman to their Robin, the Sherlock to their Watson, the ketchup to their fries.
- Watch your links spike. Sit back and watch your link profile surge like a porcupine at a balloon animal convention. Those cold editorial prospects are now hot link leads, and they're jonesing to shower your content with link love. Ka-ching, ka-ching, ka-ching.
The Proof is in the (Link) Pudding
Don't just take our word for it. We've seen this combo platter drive bonkers results for clients across verticals:
- TechCo's Media Blitz / Editorial Links mashup netted them 50 DR 70+ links, a 25% boost in organic traffic, and a shoutout from Elon (okay, maybe not that last one)
- FashionBrand's PB&J approach styled them 35 new authority links, a #1 ranking for their hottest head term, and enough referral traffic to crash their servers (oops)
- NonprofitOrg's Blitz-powered editorial campaign donated 20 high-value .edu links to their backlink foundation and led to a feature in the New York Times (swanky!)
And those are just the cherries on top of the sundae. The real magic happens in the long game, as your site's fresh link equity jumpstarts a virtuous cycle of rising rankings, ballooning traffic, and eager new linkers. It's like compound interest for your link profile.
Smush This Combo in Your Link Building Cake-Hole
In other words: It's Peanut. Butter. And. Jelly. Time. 🥜🍇⏰
Quit building links like a bunch of SEO clowns and get serious by smushing the Media Blitz / Editorial Links Combo Platter in your link building cake-hole. Your rankings (and your tastebuds) will thank you.
Peanut butter & jelly. Batman & Robin. Media Blitzes & Editorial Links. Some things were just meant to be mashed together. So go forth and smoosh, you crazy link chefs. And save us a bite, will ya?
