Content Creation

Creating the right content is essential to earning more visibility and traffic from organic search. These posts will help you craft content that performs in search and helps you achieve your SEO goals.

By Madison Thornbury and Allie Huska
27 Sep 2022

The Importance of Website Accessibility for SEO

Website accessibility plays a key role in SEO as it makes content more engaging and useful for both users and search engine crawlers.
By Debbie Arcangeles
29 Aug 2022

5 Ways Influencer Marketing Can Influence Your SEO

When done correctly, influencer marketing can be a great way to improve your SEO. By cultivating relationships with high-quality influencers in your industry, you can get your content in front of more eyeballs, resulting in better rankings and more traffic.
By Natalie Thomas
17 Aug 2022

An Introduction To How To Optimize For Google News

While in many ways news SEO aligns with wider organic optimization practices, some strategies are unique to optimization for news. It’s important for news websites to take these specialized best practices into account when developing their SEO strategy.
By Tori Ward
06 Jul 2022

Should You Be Concerned About Private Acquisitions of Social Media Platforms?

Elon Musk recently tried to buy Twitter, which would have made him the sole owner of the platform. This poses some concerns for the millions of users on the Twitter platform.
By Kelsey Morgan-Levinson
07 Jun 2022

Social Media, SEO, and the Spread of Misinformation Online

While the spread of misinformation has been in the spotlight recently, it’s nothing new to the internet. However, with recent booms, social media platforms and search engines alike are implementing tools in an attempt to fight the spread.
By Zack Evans
25 May 2022

UX Is Only Going To Keep Being More Important to SEO

User experience (UX) is a major SEO factor according to Google, and that isn't going to change anytime soon. Here's why and what you should do about that.
By Debbie Arcangeles
27 Apr 2022

Pinterest vs. Google to Increase Traffic

Google and Pinterest are two of the most popular search engines in the world. While they both offer a wide range of features, there are some key differences between them. Here are some of the most notable differences between Google and Pinterest.
By Alex Borup
22 Mar 2022

Creating Content Worthy of Links for Niche Industries: The Importance of Thinking Outside the Box

In some cases, like SEO content creation, broader is better. Publishing link-worthy content on your site is necessary but only if it’s done the right way.
By Daniel Bagley
14 Mar 2022

How Person-first Content Boosts Your SEO

Person-first content helps your SEO by appealing to the broadest audience possible. You’ll see dynamic keyword usage, improved UX, and a higher level of consistency, all of which can help improve website rankings.
By Craig Giangiulio
07 Feb 2022

How to Advertise Your Business on Instagram

As one of the most popular social media platforms in the world, Instagram can be a very effective marketing and SEO tool for businesses. Advertising on Instagram is relatively easy and affordable, but there are several things all marketing professionals should know before they get started.