Creating the right content is essential to earning more visibility and traffic from organic search. These posts will help you craft content that performs in search and helps you achieve your SEO goals.
Gated content can be highly useful for lead generation, but is not beneficial in every case. Here, we discuss the advantages of gated content, explain when digital marketers should consider including it in their strategy, and describe best practices for creating it.
Like baking a cake, analyzing and using external sources can be an art. Ultimately, however, this process can be broken down into how you research your sources beforehand, analyze them in writing, and fact-check yourself afterward.
When done correctly, influencer marketing can be a great way to improve your SEO. By cultivating relationships with high-quality influencers in your industry, you can get your content in front of more eyeballs, resulting in better rankings and more traffic.
While in many ways, new SEO aligns with wider organic optimization practices, some strategies are unique to optimization for news. It’s important for news websites to take these specialized best practices into account when developing their SEO strategy.
While the spread of misinformation has been in the spotlight recently, it’s nothing new to the internet. However, with recent booms, social media platforms and search engines alike are implementing tools in an attempt to fight the spread.
Google and Pinterest are two of the most popular search engines in the world. While they both offer a wide range of features, there are some key differences between them. Here are some of the most notable differences between Google and Pinterest.