Content Creation

Creating the right content is essential to earning more visibility and traffic from organic search. These posts will help you craft content that performs in search and helps you achieve your SEO goals.

By Debbie Arcangeles
27 Apr 2022

Pinterest vs. Google to Increase Traffic

Google and Pinterest are two of the most popular search engines in the world. While they both offer a wide range of features, there are some key differences between them. Here are some of the most notable differences between Google and Pinterest.
By Alex Borup
22 Mar 2022

Creating Content Worthy of Links for Niche Industries: The Importance of Thinking Outside the Box

In some cases, like SEO content creation, broader is better. Publishing link-worthy content on your site is necessary but only if it’s done the right way.
By Daniel Bagley
14 Mar 2022

How Person-first Content Boosts Your SEO

Person-first content helps your SEO by appealing to the broadest audience possible. You’ll see dynamic keyword usage, improved UX, and a higher level of consistency, all of which can help improve website rankings.
By Craig Giangiulio
07 Feb 2022

How to Advertise Your Business on Instagram

As one of the most popular social media platforms in the world, Instagram can be a very effective marketing and SEO tool for businesses. Advertising on Instagram is relatively easy and affordable, but there are several things all marketing professionals should know before they get started.
By Nick Cesare
03 Nov 2021

Is Google Biased?

Many people believe that Google is biased against particular views or websites. This is not the case. Google is biased, but they are biased in favor of good content and the interests of their paid advertisers.
By Natalie Thomas
27 Oct 2021

The Search Neutrality Debate

Riding on the back of net neutrality, search neutrality is a mounting concern for marketers and business professionals who worry that they may be fighting an uphill battle.
By Daniel Bagley
30 Aug 2021

Internal Links for SEO: The Ultimate Guide

To boost your website’s search engine performance with internal links, understand their value/purpose and use internal linking best practices. Create the right types of content, use internal links in your marketing funnel, optimize your anchor texts, and prioritize user experience.
By Alex Mosher
17 Aug 2021

Creating Content for Your Target Audience

You already know who your target audience is. But you may not keep them in mind at all times when creating content. However, you can change this. All you have to do is look at your site through the eyes of your audience. If you don’t like what you see, then it may be time to “kill your darlings.”
By Tori Ward
01 Jul 2021

What are LSI Keywords and Do They Matter?

Latent semantic indexing is a method of keyword analysis that used to be very important to Google when indexing the SERP, before the Panda and Hummingbird updates.
By Sloan Roseberry
10 Jun 2021

Using Research in Your Content and SEO Strategy

PAGES magazine contributor, Sloan Roseberry, walks us through the benefits of using research for content marketing and adding a new level of SEO strategy.