Content Creation

Creating the right content is essential to earning more visibility and traffic from organic search. These posts will help you craft content that performs in search and helps you achieve your SEO goals.

By Andrew Caldwell
07 Jul 2023

Why Learning to Search Makes You a Superior Marketer

Learn the art of effective online searching to enhance your content strategy and stay ahead in the digital age. Unlock valuable insights and access accurate information with critical thinking and determination.
By Natalie Thomas
06 Jul 2023

Tips for Taking Feedback

Taking criticism and effectively applying feedback is a difficult part of many jobs, including content creation. However, if you can learn to do it, the quality of your work is likely to drastically improve.
By Debbie Arcangeles
05 Jul 2023

Create Better Content for Your Company Blog

Struggling to stand out from millions of other blogs? Learn why your company blog may not achieve the desired results and how to change that.
By Natalie Thomas
05 Jul 2023

Jargon Is Bad for Your Content & Readers

While jargon has its uses, it is best to avoid it in many circumstances. Overusing jargon can throw a wrench in communication and understanding as often as it can facilitate it.
By Craig Giangiulio
07 Feb 2023

How Useful Is Gated Content for Lead Generation?

Gated content can be highly useful for lead generation, but is not beneficial in every case. Here, we discuss the advantages of gated content, explain when digital marketers should consider including it in their strategy, and describe best practices for creating it.
By Cassidy Richey
28 Dec 2022

How to Analyze and Use External Sources

Like baking a cake, analyzing and using external sources can be an art. Ultimately, however, this process can be broken down into how you research your sources beforehand, analyze them in writing, and fact-check yourself afterward.
By Andrew Caldwell
15 Nov 2022

Can Artificial Intelligence Be Used in SEO Content Generation?

AI continues to evolve and play a larger role in our lives. Machine-learning AI still has some challenges to overcome before it can replace handwritten content.
By Madison Thornbury and Allie Huska
27 Sep 2022

The Importance of Website Accessibility for SEO

Website accessibility plays a key role in SEO as it makes content more engaging and useful for both users and search engine crawlers.
By Debbie Arcangeles
29 Aug 2022

5 Ways Influencer Marketing Can Influence Your SEO

When done correctly, influencer marketing can be a great way to improve your SEO. By cultivating relationships with high-quality influencers in your industry, you can get your content in front of more eyeballs, resulting in better rankings and more traffic.
By Natalie Thomas
17 Aug 2022

An Introduction To How To Optimize For Google News

While in many ways, new SEO aligns with wider organic optimization practices, some strategies are unique to optimization for news. It’s important for news websites to take these specialized best practices into account when developing their SEO strategy.