Content Creation

Creating the right content is essential to earning more visibility and traffic from organic search. These posts will help you craft content that performs in search and helps you achieve your SEO goals.

By Tori Ward
06 Jul 2022

Should You Be Concerned About Private Acquisitions of Social Media Platforms?

Elon Musk recently tried to buy Twitter, which would have made him the sole owner of the platform. This poses some concerns for the millions of users on the Twitter platform.
By Kelsey Morgan-Levinson
07 Jun 2022

Social Media, SEO, and the Spread of Misinformation Online

While the spread of misinformation has been in the spotlight recently, it’s nothing new to the internet. However, with recent booms, social media platforms and search engines alike are implementing tools in an attempt to fight the spread.
By Zack Evans
25 May 2022

UX Is Only Going To Keep Being More Important to SEO

User experience (UX) is a major SEO factor according to Google, and that isn't going to change anytime soon. Here's why and what you should do about that.
By Debbie Arcangeles
27 Apr 2022

Pinterest vs. Google to Increase Traffic

Google and Pinterest are two of the most popular search engines in the world. While they both offer a wide range of features, there are some key differences between them. Here are some of the most notable differences between Google and Pinterest.
By Alex Borup
22 Mar 2022

Creating Content Worthy of Links for Niche Industries: The Importance of Thinking Outside the Box

In some cases, like SEO content creation, broader is better. Publishing link-worthy content on your site is necessary but only if it’s done the right way.
By Daniel Bagley
14 Mar 2022

How Person-first Content Boosts Your SEO

Person-first content helps your SEO by appealing to the broadest audience possible. You’ll see dynamic keyword usage, improved UX, and a higher level of consistency, all of which can help improve website rankings.
By Craig Giangiulio
07 Feb 2022

How to Advertise Your Business on Instagram

As one of the most popular social media platforms in the world, Instagram can be a very effective marketing and SEO tool for businesses. Advertising on Instagram is relatively easy and affordable, but there are several things all marketing professionals should know before they get started.
By Nick Cesare
03 Nov 2021

Is Google Biased?

Many people believe that Google is biased against particular views or websites. This is not the case. Google is biased, but they are biased in favor of good content and the interests of their paid advertisers.
By Natalie Thomas
27 Oct 2021

The Search Neutrality Debate

Riding on the back of net neutrality, search neutrality is a mounting concern for marketers and business professionals who worry that they may be fighting an uphill battle.
By Daniel Bagley
30 Aug 2021

Internal Links for SEO: The Ultimate Guide

To boost your website’s search engine performance with internal links, understand their value/purpose and use internal linking best practices. Create the right types of content, use internal links in your marketing funnel, optimize your anchor texts, and prioritize user experience.