Link building is really just targeted marketing. You must have something worthy of promotion (links) if you want to build worthwhile links.
Learn how to build a free, shareable survey from scratch with Google Docs. It's free, easy, and this complete walk through will show you how step by step.
Copywriting is a little more targeted or product driven, but it is still created to inform, entertain, or answer questions that readers have. If you think about it really, all writing--including copy, opinion and even research papers--is intended to influence readers one way or another. Some just do it more subtly.
Hello and welcome to another edition of Tutorial Tuesday! Each and every week we demonstrate a step-by-step process, tool, or tactic useful to digital marketers.
This week I’ll be demonstrating how to create an editorial calendar—for free—using Google Docs.
In this Tutorial Tuesday I want to explain how you can use the tool Canva to create high-quality and customized imagery for your blog posts. Regardless of what topic you’re writing about, adding visual elements to any blog post will make it stronger and more engaging. And Canva provides an excellent platform to create images that will elevate your content to the next level.
It’s tough to get a backlink these days. Even if you just wrote a 10,000 word step-by-step guide. Even if you send outreach emails sprinkled with all the magic words.
That’s because most people with at least some online social capital these days want to establish themselves as a trustworthy content curator. Thus they are increasingly selective about which links they share with their audience.
Hello and welcome to another Tutorial Tuesday!
This week I’ll be sharing how to use Open Site Explorer to take a peek at our competitors’ top performing (in terms of links) content. This gives us a strategic idea of competitor content performance - both the good and the bad.
The blank stare. If you’re a writer or blogger, you know the feeling. Writer's block. When you’re in need of a new angle or a fresh perspective, one spark can trigger a bonfire of ideas.