FREE SEO INTEGRATION CHECKLIST
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Our guide is designed to set your team on the right track when it comes to search. This checklist will help you:
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  • Get aligned on analytics and content creation

Content Creation

Creating the right content is essential to earning more visibility and traffic from organic search. These posts will help you craft content that performs in search and helps you achieve your SEO goals.

By Adegboye Adeniyi
24 Aug 2015

Creating a Linkable Asset on a Budget: Surveys

Trying to build links on a budget? Surveys might just be the answer - this user generated content can help you build linkable assets in a hurry.
By Cory Collins
10 Jun 2015

Link Building Isn’t Magic: The Importance of Being Link Worthy

Link building is really just targeted marketing. You must have something worthy of promotion (links) if you want to build worthwhile links.

By Cory Collins
12 May 2015

How To Create A Free Survey with Google Docs – Tutorial Tuesday

Learn how to build a free, shareable survey from scratch with Google Docs. It's free, easy, and this complete walk through will show you how step by step.

Copywriting – Basic Guidelines for Copywriting and SEO

Copywriting is a little more targeted or product driven, but it is still created to inform, entertain, or answer questions that readers have. If you think about it really, all writing--including copy, opinion and even research papers--is intended to influence readers one way or another. Some just do it more subtly.

By Cory Collins
10 Mar 2015

How To Create a Free Editorial Calendar Using Google Docs - Tutorial Tuesday

Hello and welcome to another edition of Tutorial Tuesday! Each and every week we demonstrate a step-by-step process, tool, or tactic useful to digital marketers.

This week I’ll be demonstrating how to create an editorial calendar—for free—using Google Docs.

By Andrew Dennis
03 Feb 2015

Using Canva to Create High-Quality Images for Blog Posts – Tutorial Tuesday

In this Tutorial Tuesday I want to explain how you can use the tool Canva to create high-quality and customized imagery for your blog posts. Regardless of what topic you’re writing about, adding visual elements to any blog post will make it stronger and more engaging. And Canva provides an excellent platform to create images that will elevate your content to the next level.

By Sapphire Li
19 Jan 2015

3 Effective Tactics to Add Backlink Potential to Your Content

It’s tough to get a backlink these days. Even if you just wrote a 10,000 word step-by-step guide. Even if you send outreach emails sprinkled with all the magic words.

That’s because most people with at least some online social capital these days want to establish themselves as a trustworthy content curator. Thus they are increasingly selective about which links they share with their audience.

By Cory Collins
13 Jan 2015

Using Open Site Explorer to Generate Strategic Content Ideas – Tutorial Tuesday

Hello and welcome to another Tutorial Tuesday!

This week I’ll be sharing how to use Open Site Explorer to take a peek at our competitors’ top performing (in terms of links) content. This gives us a strategic idea of competitor content performance - both the good and the bad.

By MeghanCahill
18 Nov 2014

How to Generate Fresh Content Ideas -- Tutorial Tuesday

The blank stare. If you’re a writer or blogger, you know the feeling. Writer's block. When you’re in need of a new angle or a fresh perspective, one spark can trigger a bonfire of ideas.

By MeghanCahill
06 Nov 2014

The Skinny on Thin Content and a Century’s Worth of ‘Bad Ads’

Talking about the state of ‘content marketing’ really begs the question: what’s the state of content itself?