Technical SEO

Technical SEO is an important pillar of successful SEO strategies. These posts will help you identify and fix potential technical issues holding your website back in the search results.

By Kaitie Frank
26 Dec 2023

How to Maintain Your SEO, According to Google

Learn how to maintain your SEO and improve your website's search engine rankings according to Google's guidelines.
By Kaitie Frank
20 Dec 2023

Elements of Trustworthy Sites, According to Google

Learn how to build trust with your website visitors and improve your rankings on Google. Discover the key elements of trustworthy sites, including external links, security measures, accurate main content, positive reputation, and good user experience. Enhance your website's credibility and increase user engagement with these essential tips from Google.
By Thomas Swisher
06 Mar 2023

SEO Audit Guide & Checklist 2023

Learn how to perform an SEO Audit (2023) to enhance user experience and improve your website's visibility in search engines.
By Natalie Thomas
09 Aug 2022

A Guide for Justifying SEO Strategy

SEO is a complex and constantly evolving field that can be difficult to keep up with. However, one of the hardest parts of the job for many SEO professionals is how to properly explain their strategy to clients.
By Beth Hudson
13 Apr 2022

SEO for Eco-Friendly Brands: How To Avoid Greenwashing When Trying To Rank

Greenwashing makes it harder to stand out as an eco-friendly brand. However, you can do so by optimizing your environmentally conscious content for search engines. Stay within your niche and cater to eco-conscious consumers at the same time.
By Daniel Bagley
14 Mar 2022

How Person-first Content Boosts Your SEO

Person-first content helps your SEO by appealing to the broadest audience possible. You’ll see dynamic keyword usage, improved UX, and a higher level of consistency, all of which can help improve website rankings.
By Norm Vogele
08 Mar 2022

Is Google Getting Worse?

Despite remaining the world’s dominant search engine — or perhaps because of this — people routinely claim that Google search is useless, dying, or simply getting worse. But exactly how, or compared to what? The answers vary depending on the critic.
By Tori Ward
30 Dec 2021

Recipe Blog SEO: Differences and Best Practices

Recipe blogs present an interesting case study when it comes to SEO. The way that they’re evaluated by the Google algorithm differs from other types of content, presenting new challenges for ranking well.
By Daniel Bagley
30 Aug 2021

Internal Links for SEO: The Ultimate Guide

To boost your website’s search engine performance with internal links, understand their value/purpose and use internal linking best practices. Create the right types of content, use internal links in your marketing funnel, optimize your anchor texts, and prioritize user experience.
By Amy Lyons
26 Apr 2021

Understanding the Google Local Pack

The Google Snack Pack is the top result for a local business query. The Local Pack (AKA Snack Pack) is a coveted place, and duly so for the traffic, it can bring a business if their site, online presence, and reviews are worthy. If you want to know more, snack on this.