Learn how to build trust with your website visitors and improve your rankings on Google. Discover the key elements of trustworthy sites, including external links, security measures, accurate main content, positive reputation, and good user experience. Enhance your website's credibility and increase user engagement with these essential tips from Google.
SEO is a complex and constantly evolving field that can be difficult to keep up with. However, one of the hardest parts of the job for many SEO professionals is how to properly explain their strategy to clients.
Greenwashing makes it harder to stand out as an eco-friendly brand. However, you can do so by optimizing your environmentally conscious content for search engines. Stay within your niche and cater to eco-conscious consumers at the same time.
Person-first content helps your SEO by appealing to the broadest audience possible. You’ll see dynamic keyword usage, improved UX, and a higher level of consistency, all of which can help improve website rankings.
Despite remaining the world’s dominant search engine — or perhaps because of this — people routinely claim that Google search is useless, dying, or simply getting worse. But exactly how, or compared to what? The answers vary depending on the critic.
Recipe blogs present an interesting case study when it comes to SEO. The way that they’re evaluated by the Google algorithm differs from other types of content, presenting new challenges for ranking well.
To boost your website’s search engine performance with internal links, understand their value/purpose and use internal linking best practices. Create the right types of content, use internal links in your marketing funnel, optimize your anchor texts, and prioritize user experience.
The Google Snack Pack is the top result for a local business query. The Local Pack (AKA Snack Pack) is a coveted place, and duly so for the traffic, it can bring a business if their site, online presence, and reviews are worthy. If you want to know more, snack on this.