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Google has announced that third-party cookies — a long-time internet staple and a core piece of modern digital marketing — will be going away. So what does cookiepocalypse mean for online advertising and SEO?
When done correctly, influencer marketing can be a great way to improve your SEO. By cultivating relationships with high-quality influencers in your industry, you can get your content in front of more eyeballs, resulting in better rankings and more traffic.
While in many ways, new SEO aligns with wider organic optimization practices, some strategies are unique to optimization for news. It’s important for news websites to take these specialized best practices into account when developing their SEO strategy.
SEO is a complex and constantly evolving field that can be difficult to keep up with. However, one of the hardest parts of the job for many SEO professionals is how to properly explain their strategy to clients.
Finding content worthy of links starts with clear goals, understanding your audience, and handling the internal linking structure of your site. Then, you can start reaching out to targeted sites and earning links to your winning pages.
Brand storytelling is an important marketing strategy, but the role of storytelling in SEO is often less clear. Learning how to optimize for search while sharing your brand story can be the key to successful content marketing.
SEO is a marketing necessity for websites seeking to increase their visibility online. But will that always be the case? An analysis of SEO’s evolution and the expected direction of the internet can give us some insight.