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In every website migration, there is the introduction of risk. Although a drop in organic traffic and conversions isn’t guaranteed, there are steps that need to be taken to mitigate the risk during a website migration.
While it may seem counterintuitive, linking to your content and informational pages is a better strategy for influencing the visibility of your product and service pages than trying to build backlinks directly to conversion pages.
Harris McMullin, Katie Wiese, and Amethyst Tagney provide a peek behind the curtain of how content links are earned at Page One Power and share how to implement similar processes in your own campaigns.
Guest author Aleh Barysevich provides a guide that is designed specifically to go over the most important aspects of optimization for local search, including Google My Business, links, and website audits.
There is one overarching philosophy worth following when building links - identify and emphasize value. However, in 2020 there are three distinct tactics you can use to put this philosophy into action. These link building tactics are resource promotion, mention link building, and content link building.
Today we're joined by David White, Director of Content Marketing at connective3. David shares his PAGES magazine article which discusses the various ways you can leverage social media to benefit digital PR and link acquisition.
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