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Person-first content helps your SEO by appealing to the broadest audience possible. You’ll see dynamic keyword usage, improved UX, and a higher level of consistency, all of which can help improve website rankings.
Despite its status as the world’s dominant search engine — or perhaps because of this — people routinely claim that Google search results, SERP construction, or the brand as a whole are all getting worse. But exactly how, or compared to what? The answers vary depending on the critic.
As one of the most popular social media platforms in the world, Instagram can be a very effective marketing and SEO tool for businesses. Advertising on Instagram is relatively easy and affordable, but there are several things all marketing professionals should know before they get started.
If you’re reading this, it’s probably not on a Google SERP. Over half the time, Google generates its own description, although social apps may use it to preview shared posts. However, character display limit variations and no search ranking impact mean the meta just isn’t that important to SEO.
Recipe blogs present an interesting case study when it comes to SEO. The way that they’re evaluated by the Google algorithm differs from other types of content, presenting new challenges for ranking well.
Many content marketers reach a point where they are struggling to develop new content that is relevant to their website and KPIs. However, while it is possible to bloat your website with unnecessary content, this is typically due to a failure to properly readjust your content strategy over time.
Many people believe that Google is biased against particular views or websites. This is not the case. Google is biased, but they are biased in favor of good content and the interests of their paid advertisers.