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When I first began practicing SEO some 15 years ago, I thought the formula was pretty simple. Step one: Be good at SEO. Step two: Profit! Seems obvious, right? Unfortunately, it turns out that for agencies and consultancies there's a big difference between skill set and profitability.
Guest Author Francine Rodriguez looks at the most essential, yet time-consuming tasks we do in PPC in order to run a successful PPC campaign and suggests using automation tools provided in these networks to accomplish more without compromising metrics.
User needs and search needs aren't mutually exclusive, there are easy ways to format your content for both the user and for search. Author Vince Neros shares a few examples of these strategies, why they work, and which sites are already using them—and winning.
Even if you don't have much budget for SEO, you can't ignore it completely. There are a few SEO strategies that don’t take much time or experience, and if left undone, can leave a business vulnerable and on a trajectory towards failure.
Throughout the marketing industry, SEOs and marketers alike have attached the term "expert" next to their name. SEO is an ever-changing industry. Every year there are new strategies, tactics, and trends that SEOs must become familiar with. Overall, this makes it challenging for one to become an "expert" in the field.
Welcome to the brand new P1P SEO Blog! We're excited to be launching an updated version of our blog that not only looks better but also makes it easier for you to find the advice, answers, tips, news, etc. that you've come to expect from us. We hope you enjoy the new look and design!
You can’t create content designed to meet a KPI based on what you blindly assume searchers, your target audience, or your competitors are pursuing. Strategic content, designed to meet specific goals, must be backed up by valid data compiled from authoritative sources.
The key to SEO success isn't doing more. It’s doing less. It’s mastering the core elements — going deep, not wide. This article will discuss my process of running high-quality, high-performing SEO campaigns, at scale.