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It is a mistake to assume a company is knowledgeable, bought in, and motivated to execute search work simply because they have an SEO department or have signed a contract to pay for search services. Yet search professionals try to race full speed ahead, dumping laundry lists of recommendations in their clients’ laps, and we’re surprised when the work doesn’t get implemented.
Guest author Charles Taylor shares his reasons on why you need to give your content a greater level of topical depth and breadth – no matter who reads it. This is how you create content that will succeed in organic search.
On October 6th, we hosted Patrick Stox of Ahrefs on SEO From Home — Patrick joined the series to discuss link attributes. Patrick covered the new(ish) "sponsored" and "ugc" tags, as well as the familiar "nofollow" attribute.
Link outreach is about two things: empathy and persuasion. If you remember this simple fact, your outreach will be better than probably 80% of the outreach emails I see daily. But just because others are doing a bad job doesn’t mean you should settle for being average — in this article I want to explain the mindset you need to send quality outreach.
Having leftover marketing budget at the end of the year can be an exciting opportunity, but you still want to get maximum ROI with that money. Learn how that leftover money can be spent with SEO to prepare for the future.