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We recently had the privilege of partnering with Heather Physioc of VMLY&R for a live webinar. Heather was joined by our own Kimberly Brown and Norm Vogele to discuss how you can gain a competitive advantage by integrating multiple digital teams toward the same goal.
Measuring keyword density — or how frequently target terms appear on a page — is a poor, outdated approach to SEO. Where you place keywords and how well searcher intent is addressed both count for much more.
In this edition of Queries + Results, we sit down with Digital Marketing Manager Scott Eggenberger to discuss what it takes to run a successful SEO campaign - both from the perspective of the client, as well as the agency partner.