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Measuring keyword density — or how frequently target terms appear on a page — is a poor, outdated approach to SEO. Where you place keywords and how well searcher intent is addressed both count for much more.
In this edition of Queries + Results, we sit down with Digital Marketing Manager Scott Eggenberger to discuss what it takes to run a successful SEO campaign - both from the perspective of the client, as well as the agency partner.
In the third and final installment of his series on the different SEO strategies needed for different industries, Michael Stricker discusses Your Money or Your Life (YMYL) sites and their corresponding strategies.
Different industries require different SEO strategies because each situation is unique. Search engines like Google weigh various factors differently depending on the niche, and you need to adjust your SEO strategy accordingly to be successful.