You know a good link when you see one. And that goes double for low-quality links. Cinematically-speaking, I don’t expect every backlink profile to be The Godfather. But why do so many resemble Plan 9 from Outer Space?
Building a strong link portfolio is one of the most effective strategies for boosting your website's organic rankings and traffic. However, as with any marketing strategy there is a right way and a wrong way to acquire links — it's all about application.