There's a debate in the SEO industry over the value of nofollow links. Some believe they are useless because they don't pass equity, while others argue they still drive traffic and other engagement signals. So what are the benefits, if any, of nofollow links and are they worth your time? Let's find the answer once and for all.
Link building cannot exist in a vacuum. Sustainable projects involve integrating link building into a larger, holistic marketing plan. When link acquisition is separated into a silo, a number of issues arise that can derail a link campaign.
I love going home and sharing work successes with my fiance. Unfortunately, she looks at me like I am speaking a foreign language. SEO is often extremely technical and typically best understood by other SEOs. Learn how to educate your potential clients and show the value of link building.
You know a good link when you see one. And that goes double for low-quality links. Cinematically-speaking, I don’t expect every backlink profile to be The Godfather. But why do so many resemble Plan 9 from Outer Space?
Building a strong link portfolio is one of the most effective strategies for boosting your website's organic rankings and traffic. However, as with any marketing strategy there is a right way and a wrong way to acquire links — it's all about application.