Finding content worthy of links starts with clear goals, understanding your audience, and handling the internal linking structure of your site. Then, you can start reaching out to targeted sites and earning links to your winning pages.
Brand storytelling is an important marketing strategy, but the role of storytelling in SEO is often less clear. Learning how to optimize for search while sharing your brand story can be the key to successful content marketing.
Despite its status as the world’s dominant search engine — or perhaps because of this — people routinely claim that Google search results, SERP construction, or the brand as a whole are all getting worse. But exactly how, or compared to what? The answers vary depending on the critic.
Many people believe that Google is biased against particular views or websites. This is not the case. Google is biased, but they are biased in favor of good content and the interests of their paid advertisers.
As a key element of many SEO efforts, marketers may wonder about how long blog posts retain their value. While there is no definitive answer, there are some consistent outcomes that can point us in the right direction to develop content with strong long-term value.
The Google Snack Pack is the top result for a local business query. The Local Pack (AKA Snack Pack) is a coveted place, and duly so for the traffic, it can bring a business if their site, online presence, and reviews are worthy. If you want to know more, snack on this.