FREE SEO INTEGRATION CHECKLIST
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Our guide is designed to set your team on the right track when it comes to search. This checklist will help you:
  • Set goals for organizational factors that impact search performance
  • Revise your marketing team's workflows to achieve SEO goals more efficiently
  • Get aligned on analytics and content creation

On-Page SEO

On-page SEO is a key ingredient to ranking well in organic search. These posts focus on the ways you can optimize your website at the page-level to improve search performance.

By Al Gomez
04 Apr 2018

How to Manage 404 Pages

404 pages naturally occur on websites over time due to changes and updates to the site. However, 404 pages cannot be ignored as these pages are detrimental to SEO and user experience. In this post, author Al Gomez highlights best practices for managing the 404 pages on your site to ensure your site is optimized and your visitors have a good experience.
By Paul Teitelman
12 Mar 2018

6 Tips for SEO Image Optimization

One of the most important steps to take under the SEO umbrella is image optimization. A comprehensive SEO campaign includes a strategic plan for curating images that resonate with your audience while remaining relevant to your content.
By Carina Cesano
05 Mar 2018

How to Boost Your SEO with Website Localization

When planning to sell outside national borders, you need to build a strong relationship with your international customers. The best way to do this is through website localization — speaking the languages they know. As most people prefer to buy from websites written in their own language, you need to invest in localized versions of your website.
By Andrew Dennis
13 Feb 2018

5 Pitfalls of Isolating Link Building

Link building cannot exist in a vacuum. Sustainable projects involve integrating link building into a larger, holistic marketing plan. When link acquisition is separated into a silo, a number of issues arise that can derail a link campaign.
By Michael Quoc
30 Jan 2018

How Voice Search Will Affect SEO

Voice search is an emerging trend in the world of search and certainly something that SEOs should be keeping their eyes on. As voice search continues to grow and develop, sites will have to optimize in new and different ways that cater specifically to voice searches.
By Hardik Oza
31 May 2017

Interview with Arya Bina from Kobe Digital

Today I have the opportunity to share an interview with Arya Bina, founder of Kobe Digital. I sat down with Arya to discuss the best ways to use anchor text for SEO this year.
By Umar Khan
21 Mar 2017

SEO Basics for Beginning Bloggers

In this post I want to walk you through setting up a blog and optimizing it for search via SEO best practices.
By Andrew Dennis
29 Dec 2016

My Top 5 List of SEO Events in 2016

The New Year is almost here, so I want to take some time to look back at what happened in SEO in 2016 and the trends, events, and stories I found significant.
By Shahzad Saeed
27 Jun 2016

6 Surefire Methods to Improve Page Speed for Your Website

Does your website load slowly? Individual pages lag? In this post we'll discuss methods to improve the overall load speed for your individual pages and website.
By Kate Smith
03 Nov 2015

Quick On-Page SEO Analysis with Varvy’s Tool Suite —Tutorial Tuesday

If you need to quickly analyze a new client's on-page SEO, Varvy's SEO toolset is a great place to start. This tutorial will show you how and why.