404 pages naturally occur on websites over time due to changes and updates to the site. However, 404 pages cannot be ignored as these pages are detrimental to SEO and user experience. In this post, author Al Gomez highlights best practices for managing the 404 pages on your site to ensure your site is optimized and your visitors have a good experience.
One of the most important steps to take under the SEO umbrella is image optimization. A comprehensive SEO campaign includes a strategic plan for curating images that resonate with your audience while remaining relevant to your content.
When planning to sell outside national borders, you need to build a strong relationship with your international customers. The best way to do this is through website localization — speaking the languages they know. As most people prefer to buy from websites written in their own language, you need to invest in localized versions of your website.
Link building cannot exist in a vacuum. Sustainable projects involve integrating link building into a larger, holistic marketing plan. When link acquisition is separated into a silo, a number of issues arise that can derail a link campaign.
Voice search is an emerging trend in the world of search and certainly something that SEOs should be keeping their eyes on. As voice search continues to grow and develop, sites will have to optimize in new and different ways that cater specifically to voice searches.