Recipe blogs present an interesting case study when it comes to SEO. The way that they’re evaluated by the Google algorithm differs from other types of content, presenting new challenges for ranking well.
Many content marketers reach a point where they are struggling to develop new content that is relevant to their website and KPIs. However, while it is possible to bloat your website with unnecessary content, this is typically due to a failure to properly readjust your content strategy over time.
It is important for any marketer to understand that SEO strategy necessarily differs substantially from other, more traditional marketing strategies. SEO typically employs a more gradual development strategy that promotes organic growth.
While traditional and digital marketing utilizes similar tactics, it is important to not stunt your organic search efforts by expecting SEO strategy to follow the same rules that traditional marketing strategies do.
In every website migration, there is the introduction of risk. Although a drop in organic traffic and conversions isn’t guaranteed, there are steps that need to be taken to mitigate the risk during a website migration.
In the third and final installment of his series on the different SEO strategies needed for different industries, Michael Stricker discusses Your Money or Your Life (YMYL) sites and their corresponding strategies.