SEO Reporting

Google's search algorithm is a black box and nobody knows exactly how it works. SEOs have built a list of best practices based on testing and correlations, but nothing is ever guaranteed in SEO. This makes it difficult to report on SEO work, but these posts will help you track and report the right metrics for your campaigns.

By Jesse Stoler
17 Dec 2014

Google Penguin Moving to Continuous Updates

Back in October, Google updated their Penguin algorithm for the first time in more than a year, an event many webmasters and SEOs had been anxiously awaiting. Any website affected by the Penguin algorithm couldn't recover until either a refresh or update happened. That meant that for more than a year, websites impacted by Penguin had zero opportunity for recovery.
By Andrew Dennis
02 Dec 2014

Monitoring Google Algorithm Changes – Tutorial Tuesday

In this week’s tutorial I will be covering the processes and tools associated with monitoring Google algorithm changes and updates.
By Jesse Stoler
25 Sep 2014

Private Blog Networks Manually Penalized: Continuing Google Trends

Every so often, there seems to be another tactic that dominates SEO/link building. Sometimes these tactics start off perfectly fine, but quickly get abused by spammers. Other times, the tactic is clearly an attempt at devious manipulation from the get go.
By Don Sturgill
22 Sep 2014

The My Blog Guest Penalty -- Right or Wrong?

It has now been over six months since Google dropped the bomb on guest blogging; let's take a look at what folks are thinking now ... with the My Blog Guest (MBG) penalty in the rear-view mirror.
By Cory Collins
16 Sep 2014

404 Link Reclamation Using Google Webmaster Tools – Tutorial Tuesday

In this step by step tutorial we cover link reclamation by finding links pointing to 404 pages on your website via Google Webmaster Tools.

By Jesse Stoler
04 Sep 2014

Search Traffic Vs. Social Traffic: Interesting Data From BrightEdge

Every business and every blogger thinks that social media is the most effective traffic generator available. I like to think of it as the Upworthy Syndrome. After all, social is now the top Internet activity according to Business Insider. It’s also still the new kid on the block, relatively speaking anyway.

By Cory Collins
03 Sep 2014

Google Drops Authorship – What You Need to Know

As of Thursday, August 28th, Google’s canceled the Google Authorship program, dropping all support of Google Authorship from search. This marks the end of just over three years of support of Google Authorship, which Google originally released in June 2011.
By Andrew Dennis
02 Sep 2014

How to Use Google Trends to Track Industry Shifts – Tutorial Tuesday

In this edition of Tutorial Tuesday I want to cover the Google Trends tool and how it can be used to track trends within your niche or industry. Google Trends can also be used to discover existing trends within unfamiliar niches.
By Andrew Dennis
21 Aug 2014

HTTPS As A Ranking Signal - Why You Shouldn’t Worry

When Google introduces a new ranking signal to their search algorithm, those of us in the digital marketing industry take notice. Google is kind of a big deal when it comes to search, and their search algorithm largely decides online visibility.
By Jesse Stoler
31 Jul 2014

The Mysteries of Pigeon

"Pigeon" has been the word of the week in the SEO industry. But what do SEOs really know about this update?