Google's search algorithm is a black box and nobody knows exactly how it works. SEOs have built a list of best practices based on testing and correlations, but nothing is ever guaranteed in SEO. This makes it difficult to report on SEO work, but these posts will help you track and report the right metrics for your campaigns.
In this edition of Tutorial Tuesday I want to cover the Google Trends tool and how it can be used to track trends within your niche or industry. Google Trends can also be used to discover existing trends within unfamiliar niches.
When Google introduces a new ranking signal to their search algorithm, those of us in the digital marketing industry take notice. Google is kind of a big deal when it comes to search, and their search algorithm largely decides online visibility.
In this post, Maria tackles the difference between the two search engine giants of the Post-Penguin era-- Google and Bing. She explores the advantages of both, including a few surprising areas where Bing comes out ahead.