SEO Reporting

Google's search algorithm is a black box and nobody knows exactly how it works. SEOs have built a list of best practices based on testing and correlations, but nothing is ever guaranteed in SEO. This makes it difficult to report on SEO work, but these posts will help you track and report the right metrics for your campaigns.

By Cory Collins
16 Sep 2014

404 Link Reclamation Using Google Webmaster Tools – Tutorial Tuesday

In this step by step tutorial we cover link reclamation by finding links pointing to 404 pages on your website via Google Webmaster Tools.

By Jesse Stoler
04 Sep 2014

Search Traffic Vs. Social Traffic: Interesting Data From BrightEdge

Every business and every blogger thinks that social media is the most effective traffic generator available. I like to think of it as the Upworthy Syndrome. After all, social is now the top Internet activity according to Business Insider. It’s also still the new kid on the block, relatively speaking anyway.

By Cory Collins
03 Sep 2014

Google Drops Authorship – What You Need to Know

As of Thursday, August 28th, Google’s canceled the Google Authorship program, dropping all support of Google Authorship from search. This marks the end of just over three years of support of Google Authorship, which Google originally released in June 2011.
By Andrew Dennis
02 Sep 2014

How to Use Google Trends to Track Industry Shifts – Tutorial Tuesday

In this edition of Tutorial Tuesday I want to cover the Google Trends tool and how it can be used to track trends within your niche or industry. Google Trends can also be used to discover existing trends within unfamiliar niches.
By Andrew Dennis
21 Aug 2014

HTTPS As A Ranking Signal - Why You Shouldn’t Worry

When Google introduces a new ranking signal to their search algorithm, those of us in the digital marketing industry take notice. Google is kind of a big deal when it comes to search, and their search algorithm largely decides online visibility.
By Jesse Stoler
31 Jul 2014

The Mysteries of Pigeon

"Pigeon" has been the word of the week in the SEO industry. But what do SEOs really know about this update?
By Cory Collins
17 Jul 2014

New Link Building Survey by James Agate of Skyrocket SEO

James Agate of Skyrocket SEO has put together a 2014 edition of his annual link building survey. Analysis inside.
By Cory Collins
29 May 2014

The Backlink Show Breakdown: Featuring Eric Ward

Check out the analysis of Eric Ward's discussion with Page One Power's CEO Jon Ball
By Cory Collins
21 May 2014

Panda 4.0 and Payday Loan 2.0 - News from the Front Lines

Breaking news on Google's latest updates, Panda 4.0 and Payday Loan 2.0 - all the news you need here.
By Cory Collins
12 May 2014

Matt Cutts on Spam Fighting Mistakes - New Webmaster Video

Matt Cutts talks about a few mistakes and regrets from his spam fighting career.