By Cory Collins
21 May 2014

Panda 4.0 and Payday Loan 2.0 - News from the Front Lines

SEO Reporting

Matt Cutts, head of Google's Webspam team, officially announced last night via twitter the release of Panda 4.0, the most recent iteration of their content quality algorithm.

Cutts also took the opportunity to confirm an over-the-weekend update to their Payday Loan algorithm, which deals with extremely spammy niches.

Chatter and Predictions

There has been chatter across the web all month about potential updates, shifts, and spikes. Barry Schwartz at Search Engine Roundtable wrote several articles outlining the possibility of Google preparing for a large update (Panda 4.0) and ranking shifts being reported, earlier this month.

Dan Petrovic of DejanSEO also reported his Algoroo showing signs of a potential update, prior to the official announcement of the Panda update. Dr. Pete of Moz also reported Mozcast showing signs, prior to official announcement.

News, Analysis, and Discussions

This morning Dr. Pete posted his initial analysis to the Moz blog, also detailing eBay's recent plummet in SERP rankings. To further eBay's online woes, it appears a database containing user's passwords has been hacked. They're now requesting all users to change their passwords.

Search Engine Watch and Search Engine Land both have coverage of the Panda and Payday Loan updates as well.

SEW reports that some sites are already seeing large recoveries from previous Panda issues. SEL has in-depth coverage of the Payday Loan update as well as a history of the previous updates, and report that the overall impact of Panda 4.0 affects ~7.5% queries.

Marcus Tober of Searchmetrics produced a quick analysis of the winners and losers of Panda 4.0.

Trevin Shirey covers the potential problems, issues, and risks of Panda as well, providing a real world example of Panda negatively affecting a legitimate business.

An SEO discussion thread concerning Panda 4.0 can be found over at

Cory Collins

Cory Collins is the Business Development Manager at Page One Power and has been with the agency since 2012. Cory is an SEO strategist, writer, runner, and outdoor enthusiast residing in Boise, Idaho, with his wife, daughter, and (too) many pets.