Google's search algorithm is a black box and nobody knows exactly how it works. SEOs have built a list of best practices based on testing and correlations, but nothing is ever guaranteed in SEO. This makes it difficult to report on SEO work, but these posts will help you track and report the right metrics for your campaigns.
Should you outsource link building? There are pros and cons of outsourcing. If your clients would benefit from link acquisition, but you don't have the capacity to effectively build backlinks, it might be the right choice.
I love going home and sharing work successes with my fiance. Unfortunately, she looks at me like I am speaking a foreign language. SEO is often extremely technical and typically best understood by other SEOs. Learn how to educate your potential clients and show the value of link building.
Google AdWords has made changes to the way they charge and manage daily budgets, which is a big change to advertisers. With these new changes, Google can now spend twice your daily budget but will maintain your monthly spend.