By Andrew Dennis
20 Jan 2020

Queries and Results -The Misunderstandings of Domain Authority (DA)? [VIDEO]

Advanced SEO     Media     SEO Reporting

In our most recent video for Queries and Results, we discussed the Moz metric Domain Authority (DA).

Our discussion was centered on the fact that we see clients and prospects misunderstanding and misusing DA when analyzing their own SEO campaigns.

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To clear things up, Harris McMullin (SEO Consultant), Michael Johnson (SEO Consultant), Nash Ricci (Director of the Research Department), and Andrew Dennis (Content Marketing Specialist) got together and debunked some of the common misconceptions around DA and explain how the metric can be used properly, including:

  • What does DA truly represent?
  • How should you use DA to analyze your site's performance?
  • How should you use DA within a link building campaign?
  • And more.

Check out the full discussion below:



Stay tuned for another informative video coming soon!

Andrew Dennis

Andrew Dennis is a Content Marketing Manager at Shopify. Andrew is an alumnus of the University of Idaho and consequently a lifelong Vandals fan. You can connect with Andrew on Twitter or LinkedIn.