Link Building

Links are the backbone of the web and one of the strongest signals for determining search rankings. These posts will teach you how to build valuable backlinks for your website.

By Jesse Stoler
01 Jul 2015

A Link Built is a Link Earned

There are a lot of people who believe there's a vast difference between link building and link earning. Find out why that's not the case.
By Cory Collins
10 Jun 2015

Link Building Isn’t Magic: The Importance of Being Link Worthy

Link building is really just targeted marketing. You must have something worthy of promotion (links) if you want to build worthwhile links.

5 Changes That Can Help Sites In Boring Niches Attract Links

Moosa Hemani explains five different methods site owners in less exciting industries can use to attract links to their sites.
By Jesse Stoler
29 Apr 2015

Common Sense Link Prospecting: What to Ask Yourself

Link prospecting is not as easy it sounds. Remember when Matt Cutts said link building is sweat plus creativity? Well link prospecting is a formula with a common factor: creativity plus common sense.
By MeghanCahill
22 Apr 2015

Mom n’ Pop to Multi-National: Who Needs Link Building?

Regardless of the size of your business or brand, link building is one of the cornerstone strategies of any comprehensive promotional plan.
By MeghanCahill
14 Apr 2015

Unbranded Mentions for Link Building – Tutorial Tuesday

Finding unbranded mentions is a creative process that requires both common sense and abstract thinking. Your company is more than its most logical Dmoz category.
By MeghanCahill
25 Mar 2015

Link Building: Natural…or Unethical?

Even among link builders, there seems to be a prevailing mindset lately: if you have to actually ask a human for that referring hyperlink, somehow it isn’t considered “natural”. You didn’t “earn” it. There is only one word to describe this line of thought: nonsense.
By MeghanCahill
17 Mar 2015

In Search of the Pot o’ Gold: Evergreen Links – Tutorial Tuesday

Happy St. Patrick's Day, everyone! Here's to hoping "evergreen" content and links become the new "wearing o' the green"...
By MeghanCahill
26 Feb 2015

Link Building: Myths and Misconceptions

Misconceptions and myths still abound in the strange world of SEO. Let’s take a look at a few of the commonly heard questions regarding link building.
By Cory Collins
19 Feb 2015

John Mueller Says to Avoid Link Building: A Link Builder's Response

On Friday, a Google employee recommended avoiding link building. But let’s not take this out of context. Here’s the full story.