Link Building

Links are the backbone of the web and one of the strongest signals for determining search rankings. These posts will teach you how to build valuable backlinks for your website.

By Cory Collins
15 Mar 2017

SEO Link Building Strategy: Goals, Resources, and Opportunities

Do you have a link building strategy? This post explains the research and analysis necessary to create a customized link building strategy for your site.
By Cory Collins
14 Feb 2017

Real Links, Real People: What Makes a Backlink “Real”? (2017 Update)

Real links aren't made solely for the sake of SEO. Real backlinks add value to the web for humans, and are relevant, editorial, useful, and natural.
By Hardik Oza
31 Jan 2017

6 Link Building Myths That Need To Die in 2017

Links are vital to search engine optimization. However, myths and misinformation persist in link acquisition. In this post you'll learn about popular myths.
By Andrew Dennis
26 Jan 2017

Agency and Client Relationships: Partnerships in Link Building

Lasting partnerships are founded on transparency, communication, and collaboration. Link building partnerships are built on these three fundamental attributes.
By Alex Omelchenko
19 Jan 2017

What Is Guest Blogging in SEO? A Guide for Beginners

Guest blogging is the act of contributing a post to another blogger's website. In this guide, you'll learn about guest blogging's use in marketing and SEO.
By Andrew Dennis
29 Dec 2016

My Top 5 List of SEO Events in 2016

The New Year is almost here, so I want to take some time to look back at what happened in SEO in 2016 and the trends, events, and stories I found significant.
By Andrew Dennis
20 Dec 2016

Twas the Night Before Linksmas

Twas the night before Linksmas, when all through the business. Many a creature was stirring, we’d just launched our new site with swiftness.
By Andrew Dennis
11 Oct 2016

Link Strategy: Why We Don’t Chase Authority (Only)

Authority is an important metric in link building, but basing the entire project around any single metric is a mistake. The secret is not to rely on one metric.
By Carlos Monteblanco
28 Sep 2016

How Building Citations Can Improve Your Link Building Campaign

Are you trying to improve the visibility, search rankings, and trust of your local business? Find out how citation (and link) building can help.
By Andrew Dennis
31 Aug 2016

Developing the Link Building Skillset

Link building requires a particular set of skills, and developing these skills to a professional level involves specialized training.