Link Building

Links are the backbone of the web and one of the strongest signals for determining search rankings. These posts will teach you how to build valuable backlinks for your website.

By Cory Collins
19 Feb 2015

John Mueller Says to Avoid Link Building: A Link Builder's Response

On Friday, a Google employee recommended avoiding link building. But let’s not take this out of context. Here’s the full story.
By MeghanCahill
17 Feb 2015

Email Subject Line Best Practices -- Tutorial Tuesday

Remember those silly dandruff shampoo commercials from the 90’s? The ones that intoned we’d never get a second chance to make a first impression? Unlike many marketing aphorisms of the late 20th century, this statement still rings true. Particularly for email subject lines.
By Andrew Dennis
12 Feb 2015

Applying Relationship Marketing to Link Building Outreach

Building relationships is fundamental to online marketing. This remains true even in a niche practice such as link building. You greatly increase your chances of success if you build relationships with people before you contact them about a link.
By Cory Collins
22 Jan 2015

Guest Blogging and Matt Cutts: One Year Later

It’s been a year and a day since Matt Cutts infamously called an end to guest blogging (for SEO). So where are we at now? Is guest blogging over, done, kaput? In a word: no.
By MeghanCahill
20 Jan 2015

Assessing a New Client's Website for Link Building -- Tutorial Tuesday

There are fundamental steps for familiarizing yourself with a new client, but the link builder’s assessment can be boiled down to four essentials: who they are, what they do, what they have and what they need.
By Sapphire Li
19 Jan 2015

3 Effective Tactics to Add Backlink Potential to Your Content

It’s tough to get a backlink these days. Even if you just wrote a 10,000 word step-by-step guide. Even if you send outreach emails sprinkled with all the magic words.

That’s because most people with at least some online social capital these days want to establish themselves as a trustworthy content curator. Thus they are increasingly selective about which links they share with their audience.

By Andrew Dennis
15 Jan 2015

Getting Good Links Can Help Resolve Penguin Issues (And the Debate Over Using Disavow)

In a recent Google Webmaster Central Hangout, Google’s John Mueller, Webmaster Trends Analyst, stated new quality links will help a website gradually recover from the Penguin algorithm.
By Jesse Stoler
08 Jan 2015

Hey, I Love Link Building Too!

Hey, Andrew Dennis isn’t alone. I love link building too! I better: I work for a link building agency. Of course, most Americans hate their jobs and are just collecting paychecks. I don’t need a Gallup poll to tell me that: a large portion of my friends are servers in restaurants.
By MeghanCahill
31 Dec 2014

Why Link Building is NOT Advertising

SEO and advertising are individual mechanisms that are executed separately for good reason. Meanwhile, marketing is the entire machine. Let’s take a look at what can happen when you use a ‘nut’ where you needed ‘bolt’.
By MeghanCahill
23 Dec 2014

Best Practices for Link Building Outreach - Tutorial Tuesday

With so much rubbish cluttering up the ‘cyberhighway’, making human connections in the digital realm can be difficult. The email inbox is still prime real estate. Make sure you stand out for the right reasons.