Link Building

Links are the backbone of the web and one of the strongest signals for determining search rankings. These posts will teach you how to build valuable backlinks for your website.

By MeghanCahill
22 Apr 2015

Mom n’ Pop to Multi-National: Who Needs Link Building?

Regardless of the size of your business or brand, link building is one of the cornerstone strategies of any comprehensive promotional plan.
By MeghanCahill
14 Apr 2015

Unbranded Mentions for Link Building – Tutorial Tuesday

Finding unbranded mentions is a creative process that requires both common sense and abstract thinking. Your company is more than its most logical Dmoz category.
By MeghanCahill
25 Mar 2015

Link Building: Natural…or Unethical?

Even among link builders, there seems to be a prevailing mindset lately: if you have to actually ask a human for that referring hyperlink, somehow it isn’t considered “natural”. You didn’t “earn” it. There is only one word to describe this line of thought: nonsense.
By MeghanCahill
17 Mar 2015

In Search of the Pot o’ Gold: Evergreen Links – Tutorial Tuesday

Happy St. Patrick's Day, everyone! Here's to hoping "evergreen" content and links become the new "wearing o' the green"...
By MeghanCahill
26 Feb 2015

Link Building: Myths and Misconceptions

Misconceptions and myths still abound in the strange world of SEO. Let’s take a look at a few of the commonly heard questions regarding link building.
By Cory Collins
19 Feb 2015

John Mueller Says to Avoid Link Building: A Link Builder's Response

On Friday, a Google employee recommended avoiding link building. But let’s not take this out of context. Here’s the full story.
By MeghanCahill
17 Feb 2015

Email Subject Line Best Practices -- Tutorial Tuesday

Remember those silly dandruff shampoo commercials from the 90’s? The ones that intoned we’d never get a second chance to make a first impression? Unlike many marketing aphorisms of the late 20th century, this statement still rings true. Particularly for email subject lines.
By Andrew Dennis
12 Feb 2015

Applying Relationship Marketing to Link Building Outreach

Building relationships is fundamental to online marketing. This remains true even in a niche practice such as link building. You greatly increase your chances of success if you build relationships with people before you contact them about a link.
By Cory Collins
22 Jan 2015

Guest Blogging and Matt Cutts: One Year Later

It’s been a year and a day since Matt Cutts infamously called an end to guest blogging (for SEO). So where are we at now? Is guest blogging over, done, kaput? In a word: no.
By MeghanCahill
20 Jan 2015

Assessing a New Client's Website for Link Building -- Tutorial Tuesday

There are fundamental steps for familiarizing yourself with a new client, but the link builder’s assessment can be boiled down to four essentials: who they are, what they do, what they have and what they need.