Link Building

Links are the backbone of the web and one of the strongest signals for determining search rankings. These posts will teach you how to build valuable backlinks for your website.

By Krystian Szastok
03 Nov 2014

5 Methods to Improve Your Link Outreach Reply Rate

If you work in outreach the reply rate is probably one of your biggest hurdles. In our day and age bloggers and journalists receive so many inquiries that they don't have the time to reply to all of them - sometimes they don't even have a chance to review them all.
By Cory Collins
30 Oct 2014

6 Characteristics of Good Websites - Link Prospecting

Once you've audited enough websites you'll quickly learn what to look for when determining whether the website is authoritative, or even quality, no matter the niche, industry, purpose, product, or size of the website.

By Jesse Stoler
28 Oct 2014

Using Blog Commenting for Engagement and Link Opportunities - Tutorial Tuesday

Welcome to another installment of Tutorial Tuesday, our weekly educational series! This week, I will be discussing how to find link opportunities in blog comments.
By Cory Collins
21 Oct 2014

Using Gmail Canned Responses for Link Building Outreach - Tutorial Tuesday

This week I’ll be covering how to create a link building outreach template with Gmail, while of course leaving room for customization. Specifically I’ll show you how to enable and use canned responses within Gmail.
By Brad Shorr
20 Oct 2014

The Art of Content Link Building

Content link building is an art and a science. This article focuses on the “art part” – composition. Why? Because no content link building program has a chance unless high-quality content is at the foundation.
By Cory Collins
16 Oct 2014

SEO Trends & The Value of Links

Right now, some of the hottest topics in the SEO industry are content marketing, what role an SEO should play in content, and the future of link building. Today I want to talk about SEO trends and the value of links, both on the web and in search.
By Andrew Dennis
08 Oct 2014

5 Potential Red Flags in Your Backlink Profile

Identifying these issues within your profile will help guide you to remove useless links that don’t make sense from a human perspective.
By Andrew Dennis
02 Oct 2014

Why I Love Link Building (SEO)

I love link building. I’ll admit that’s not something I’d have ever imagined saying just three years ago – because frankly I didn’t know what link building was.
By Cory Collins
30 Sep 2014

Creating an Outreach List with Google Docs - Tutorial Tuesday

Each and every week we work hard to bring you a simple, easy to follow tutorial on an SEO or link building process, tactic, or strategy. This week we’ll be focusing on creating a useful, functional outreach list for free with Google Docs.
By Cory Collins
24 Sep 2014

Improving Outreach Response: 5 Human Methods

To build real, worthwhile links requires an intentional, editorial effort from another human behind a relevant website. The game of link building (really all of marketing) then is to convince another person that you’re worthy of their audience, their exposure.