Link Building

Links are the backbone of the web and one of the strongest signals for determining search rankings. These posts will teach you how to build valuable backlinks for your website.

By Andrew Dennis
19 Jun 2014

Why Online Marketing Includes Link Building

Online marketing is essential with today's online culture. While most marketers know this, many forget a crucial aspect of online marketing - link building.
By Jesse Stoler
18 Jun 2014

Goals for Link Building

Goals aren't just important in soccer. It's important to set goals in a link building campaign as well.
By NicoleKohler
16 Jun 2014

Link Building is Scary: How to Jump the Fear Hurdle and Start Getting Links

Link building is much different today than it was five years ago, but it’s still nerve-wracking and probably even downright scary for new SEOs and marketing managers. So here are a few tips to clear that hurdle and get those links!
By Andrew Dennis
11 Jun 2014

Link Building Campaigns: Why Customization Matters

There is no one-size-fits-all strategy for link building and every campaign you launch requires customization.
By Cory Collins
04 Jun 2014

Link Building is Really Just Promotion

As link building become more and more marketing oriented, link building begins to look more and more like straight forward promotion.
By Jesse Stoler
13 May 2014

Tutorial Tuesday: Social Media in Link Building

Social media may not be a ranking signal in Google's algorithm. That doesn't mean you shouldn't use it in a link building campaign.
By Cory Collins
06 May 2014

Will Backlinks Lose their Importance in Ranking? New Google Webmaster Video

Matt Cutts, Head of Webspam at Google, explains Google's use of backlinks as a signal and their future.
By Jesse Stoler
29 Apr 2014

Is Link Building a Zombie?

Link building and SEO are frequently declared dead. Do SEOs have a bad case of hypochondria, or is link building a zombie?
By Umar Khan
24 Apr 2014

Link Prospecting using Expired Domains: Links for Auction! Raise Your Bid!

We all know about the “Domain Auction” that GoDaddy and other platforms offer. Let’s analyze how we can build quality and clean links with their help. This isn’t about buying domains or buying links. This is about link prospecting using expired domains.
By Andrew Dennis
22 Apr 2014

Google’s Love/Hate Relationship with Links

Google has a love/hate relationship with links. Links are good indicators of trust for Google's search algorithm, but they can also be manipulated.