Link Building

Links are the backbone of the web and one of the strongest signals for determining search rankings. These posts will teach you how to build valuable backlinks for your website.

By Cory Collins
28 Aug 2014

Links Are The Backbone Of The Web

I’ve had hundreds of conversations about a myriad of different link philosophies with clients, colleagues, friends, and even poor unsuspecting people who had the audacity to ask me about my job.

Today I want to discuss a philosophy near and dear to my heart: links are the backbone of the web.

By Andrew Dennis
27 Aug 2014

How Social Media Complements Link Building

Link building is essential to visibility within search. To be successful a link builder must always be looking for ways to increase their efficiency, which includes leveraging other online marketing strategies.
By Adegboye Adeniyi
25 Aug 2014

How to Build Links by Piggybacking on Your Competitor

Here's how to use Open Site Explorer to build links with your competitors' data.
By Jesse Stoler
20 Aug 2014

Link Quality, Not Quantity

If you operate a website and you want people to find it, you don’t just want links; you NEED links. What you don’t need is all of the links. Not all links are good. In fact, a lot of links have the potential to damage your optimization efforts.

By Cory Collins
13 Aug 2014

The Importance of Finding And Seizing Link Opportunities

What is opportunity link building? It’s the act of spending time to research and understand your client’s business, website, brand, industry, and activities, with the specific intent of finding link opportunities based upon already existing behavior. And then seizing upon these link opportunities.

By MeghanCahill
28 Jul 2014

In Search of the ‘Golden Spikes’ – Link Building and the Gilded Age

Needless to say, the internet is no longer the lawless, open-prairie frontier of yesteryear. Gone are the days of arid wastelands, circling buzzards…and font-size-48 blinking text.
By Cory Collins
23 Jul 2014

Why Diverse Tactics Matter in Link Building – 5 Reasons

Five important reasons that link building needs diverse tactics and intelligent planning.
By LaurenMazza
21 Jul 2014

Why Link Builders Should Build Lasting Relationships

In order to build the relationships that result in links, marketers must employ strategic outreach methods to elicit positive responses from reputable bloggers, editors and publishers.
By Cory Collins
17 Jul 2014

New Link Building Survey by James Agate of Skyrocket SEO

James Agate of Skyrocket SEO has put together a 2014 edition of his annual link building survey. Analysis inside.
By NicoleKohler
14 Jul 2014

How to Make Sweet Music with Harmonious Link Building and Content Marketing

But for all its newness, content marketing doesn’t make link building any less necessary. Where would your fantastic content be without links?