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Today, I want to share a little bit of my personal experience in content planning, specifically content designed to build links, traffic, and authority.
Because as much as it’s great to say “create interesting content your audience will engage with,” that doesn't really mean anything.
Once you've audited enough websites you'll quickly learn what to look for when determining whether the website is authoritative, or even quality, no matter the niche, industry, purpose, product, or size of the website.