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I’ve had hundreds of conversations about a myriad of different link philosophies with clients, colleagues, friends, and even poor unsuspecting people who had the audacity to ask me about my job.
Today I want to discuss a philosophy near and dear to my heart: links are the backbone of the web.
If you operate a website and you want people to find it, you don’t just want links; you NEED links. What you don’t need is all of the links. Not all links are good. In fact, a lot of links have the potential to damage your optimization efforts.
What is opportunity link building? It’s the act of spending time to research and understand your client’s business, website, brand, industry, and activities, with the specific intent of finding link opportunities based upon already existing behavior. And then seizing upon these link opportunities.