Link Building

Links are the backbone of the web and one of the strongest signals for determining search rankings. These posts will teach you how to build valuable backlinks for your website.

By Sapphire Li
19 Jan 2015

3 Effective Tactics to Add Backlink Potential to Your Content

It’s tough to get a backlink these days. Even if you just wrote a 10,000 word step-by-step guide. Even if you send outreach emails sprinkled with all the magic words.

That’s because most people with at least some online social capital these days want to establish themselves as a trustworthy content curator. Thus they are increasingly selective about which links they share with their audience.

By Andrew Dennis
15 Jan 2015

Getting Good Links Can Help Resolve Penguin Issues (And the Debate Over Using Disavow)

In a recent Google Webmaster Central Hangout, Google’s John Mueller, Webmaster Trends Analyst, stated new quality links will help a website gradually recover from the Penguin algorithm.
By Jesse Stoler
08 Jan 2015

Hey, I Love Link Building Too!

Hey, Andrew Dennis isn’t alone. I love link building too! I better: I work for a link building agency. Of course, most Americans hate their jobs and are just collecting paychecks. I don’t need a Gallup poll to tell me that: a large portion of my friends are servers in restaurants.
By MeghanCahill
31 Dec 2014

Why Link Building is NOT Advertising

SEO and advertising are individual mechanisms that are executed separately for good reason. Meanwhile, marketing is the entire machine. Let’s take a look at what can happen when you use a ‘nut’ where you needed ‘bolt’.
By MeghanCahill
23 Dec 2014

Best Practices for Link Building Outreach - Tutorial Tuesday

With so much rubbish cluttering up the ‘cyberhighway’, making human connections in the digital realm can be difficult. The email inbox is still prime real estate. Make sure you stand out for the right reasons.
By Jesse Stoler
23 Dec 2014

How the Grinch Stole Linksmas

Every builder in liked Linksmas a lot But the competitor Grinch absolutely did not. The Grinch hated Linksmas, he hated the whole season!
By Andrew Dennis
11 Dec 2014

If Links Had Zero SEO Value, They’d Still Be Valuable Online

If Google never existed, or gave no weight to links as a ranking signal within search, links would still have tremendous value online.
By Jesse Stoler
19 Nov 2014

Pretend Google Doesn't Exist: Build Links for Users

As a regular Internet user, I don’t want to live in a world where Google doesn’t exist. As an SEO, however, I actually encourage that mentality.
By Jesse Stoler
11 Nov 2014

Potential Elements to Track During a Link Building Campaign - Tutorial Tuesday

Welcome to another edition of Tutorial Tuesday, Linkarati’s weekly series in which we highlight a certain SEO tactic, process, or tool. This week, I will be discussing the data that you should track during a link building campaign, from beginning to launch.
By Cory Collins
05 Nov 2014

Strategic Content Ideation for Links

Today, I want to share a little bit of my personal experience in content planning, specifically content designed to build links, traffic, and authority.

Because as much as it’s great to say “create interesting content your audience will engage with,” that doesn't really mean anything.