P1P's SEO Blog

I’m talking about value proposition, a crucial component of any marketing campaign. If you don’t explicitly state the value of what you have to offer to your audience, your audience is not going to see it for you.

Brand mentions are when someone on the web talks about or mentions your company or brand. These mentions can often be leveraged for natural and worthwhile links as your brand is already being referenced. Finding brand mentions should absolutely be a consideration in your link building campaign.

Recent comments from Google’s John Mueller in a Google+ video hangout seemed to validate the speculation that a Penguin update will be coming in the near future. In preparation of an impending update, let’s take a look at the impact Penguin has had on the SEO industry and how it will continue to affect SEO moving forward.

In this step by step tutorial we cover link reclamation by finding links pointing to 404 pages on your website via Google Webmaster Tools.

Link building is no longer a one-off marketing cost that you can fire and forget. Link building needs to be intelligently and appropriately directed; link building needs to be an accurate representation of your company.

In my mind, Ego Bait is really just about attempting to engage influencers to further amplify your work and build links. It's a very basic marketing/psychology principle - the element of reciprocity. If you positively feature another person, they're more likely to return the favor. In this case, through social media shares and maybe even a link.