P1P's SEO Blog

Leveraging new audiences is incredibly important in online marketing. New audiences mean more exposure for your content, brand, and company. Improving brand exposure is always a marketing win, and increased exposure can also equate to more links.

Today, I want to share a little bit of my personal experience in content planning, specifically content designed to build links, traffic, and authority.

Because as much as it’s great to say “create interesting content your audience will engage with,” that doesn't really mean anything.

Google+ is a great place to find influencers because typically these people are very active on social networks. While every niche is different and the popularity of each individual platform will vary, Google+ is big enough that it’s always worth at least looking into when searching for influencers.

Once you've audited enough websites you'll quickly learn what to look for when determining whether the website is authoritative, or even quality, no matter the niche, industry, purpose, product, or size of the website.

Although I don’t always agree with the way Cutts handles things and have often been frustrated by the ambiguity of his statements, I must say I wish he would come back to work for Google.