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Once you've audited enough websites you'll quickly learn what to look for when determining whether the website is authoritative, or even quality, no matter the niche, industry, purpose, product, or size of the website.
Although I don’t always agree with the way Cutts handles things and have often been frustrated by the ambiguity of his statements, I must say I wish he would come back to work for Google.
Well everyone, the Matt Libs Contest has come to a close and we have selected a winner. Congratulations to Nick Eubanks for winning the Matt Libs contest hosted by Page One Power in conjunction with /r/BigSEO! As per the contest rules, Nick will receive a free 16GB iPad Mini with Wi-Fi.
Demonstrating your authority within your niche can be very powerful. Cultivating a reputation of authority for your company, brand, or employees develops trust with existing customers and can also attract new clients.
On Friday October 17, some SEOs noticed volatility in the SERPs. Sites that were previously punished by Penguin were all of a sudden regaining rankings. There was no confirmation from Google about the catalyst for the shakeup (hardly atypical). Nevertheless, a general consensus seemed to form: this was Penguin 3.0.