By Andrew Dennis
11 Mar 2015

Social Signals & SEO (Short n' Sweet SEO)

Basic SEO

Welcome to the first ever Short n' Sweet SEO here on Linkarati! Here on Linkarati we tend to err on the side of verboseness at times. We wanted to try switching things up to see if we could deliver content in a “bite-sized” format that was still as valuable as our long-form content. So without further ado, here it is. Enjoy!

The role of social signals within SEO is a common topic of debate within the SEO industry.

Social signals are NOT a ranking factor.



Now that we have that out of the way, let’s take a look at some of the major highlights/issues surrounding social signals and SEO.

Google and Twitter recently struck a deal to start indexing tweets

How the new Google/Twitter deal impacts search

  • Increased indexation of tweets means tweets could start to show up in search more frequently
  • Spammers will look for ways to manipulate social signals and Google will devise ways to counter spam
  • Sharing content on Twitter could lead to quicker indexation from Google

Social media DOES influence SEO outside of SERPs

Social signals are NOT a ranking factor within search, but social media still influences SEO in many other ways.

Matt Cutts Social Signals Quote

Andrew Dennis

Andrew Dennis is a Content Marketing Manager at Shopify. Andrew is an alumnus of the University of Idaho and consequently a lifelong Vandals fan. You can connect with Andrew on Twitter or LinkedIn.