P1P's SEO Blog

In my mind, Ego Bait is really just about attempting to engage influencers to further amplify your work and build links. It's a very basic marketing/psychology principle - the element of reciprocity. If you positively feature another person, they're more likely to return the favor. In this case, through social media shares and maybe even a link.

Every business and every blogger thinks that social media is the most effective traffic generator available. I like to think of it as the Upworthy Syndrome. After all, social is now the top Internet activity according to Business Insider. It’s also still the new kid on the block, relatively speaking anyway.

I’ve had hundreds of conversations about a myriad of different link philosophies with clients, colleagues, friends, and even poor unsuspecting people who had the audacity to ask me about my job.

Today I want to discuss a philosophy near and dear to my heart: links are the backbone of the web.

If you operate a website and you want people to find it, you don’t just want links; you NEED links. What you don’t need is all of the links. Not all links are good. In fact, a lot of links have the potential to damage your optimization efforts.