While backlinks are important for SEO across all industries and niches, how they are acquired or evaluated can vary quite a bit. If you have a news or media website, you’ll need to develop a custom strategy that addresses the unique SEO needs and challenges of a news site.
Keyword analysis is an essential part of any SEO strategy. Simply identifying which keywords and phrases are important to your website is not enough — you must analyze keywords to find where valuable opportunities lie and determine the path of least resistance. Keyword analysis involves identifying potential opportunities based on searcher intent, search volume, difficulty or competition, related SERP features, and ranking pages.
We’re excited to announce the launch of Issue #2 of PAGES - An SEO Magazine. This issue is focused on keyword research, the foundation of SEO and a powerful tactic when applied to marketing strategy. We reached out to experts in this topic from across the SEO industry and asked them to share what they were passionate about when it came to keyword research.
A seed list is the baseline keywords and phrases most relevant to your business. This list of keywords provides the foundation for all of your expanded keyword research. Effective keyword research starts by building a thorough seed list to ensure no core opportunities are missed moving forward. This post will show you how to build a seed list for keyword research.
When planning to sell outside national borders, you need to build a strong relationship with your international customers. The best way to do this is through website localization — speaking the languages they know. As most people prefer to buy from websites written in their own language, you need to invest in localized versions of your website.
Announcing the launch of PAGES - An SEO Magazine. PAGES is a print magazine, published quarterly, with each issue focused around an SEO topic. PAGES is a resource for anyone who wants a new way to explore SEO.
Voice search is an emerging trend in the world of search and certainly something that SEOs should be keeping their eyes on. As voice search continues to grow and develop, sites will have to optimize in new and different ways that cater specifically to voice searches.
Google AdWords has made changes to the way they charge and manage daily budgets, which is a big change to advertisers. With these new changes, Google can now spend twice your daily budget but will maintain your monthly spend.