In every website migration, there is the introduction of risk. Although a drop in organic traffic and conversions isn’t guaranteed, there are steps that need to be taken to mitigate the risk during a website migration.
We recently had the privilege of partnering with Heather Physioc of VMLY&R for a live webinar. Heather was joined by our own Kimberly Brown and Norm Vogele to discuss how you can gain a competitive advantage by integrating multiple digital teams toward the same goal.
In this edition of Queries + Results, we sit down with Digital Marketing Manager Scott Eggenberger to discuss what it takes to run a successful SEO campaign - both from the perspective of the client, as well as the agency partner.
In the third and final installment of his series on the different SEO strategies needed for different industries, Michael Stricker discusses Your Money or Your Life (YMYL) sites and their corresponding strategies.