In this edition of Queries + Results, we sit down with Digital Marketing Manager Scott Eggenberger to discuss what it takes to run a successful SEO campaign - both from the perspective of the client, as well as the agency partner.
In the third and final installment of his series on the different SEO strategies needed for different industries, Michael Stricker discusses Your Money or Your Life (YMYL) sites and their corresponding strategies.
Different industries require different SEO strategies because each situation is unique. Search engines like Google weigh various factors differently depending on the niche, and you need to adjust your SEO strategy accordingly to be successful.
It’s a good idea to audit your content’s performance if you have any important SEO or broader digital marketing initiatives in the works. In this post, you'll learn how to audit content performance and make sure your pages are supporting your online goals.
One of the first checks you should make with international SEO is to review your hreflang tags to see what information you’re sending to Google about your international pages. This post will help you identify and fix any hreflang errors on your website.