SEO is a complex and constantly evolving field that can be difficult to keep up with. However, one of the hardest parts of the job for many SEO professionals is how to properly explain their strategy to clients.
If you’re reading this, it’s probably not on a Google SERP. Over half the time, Google generates its own description, although social apps may use it to preview shared posts. However, character display limit variations and no search ranking impact mean the meta just isn’t that important to SEO.
Thinking like a searcher aligns your priorities with those of search engines: providing value to real, human users. By shifting your perspective when creating SEO content, you can better serve searchers and improve your ability to rank.
Over the coming months, we'll be hosting live presentations and educational sessions in an effort to keep the SEO community connected and engaged during these difficult times of quarantines and isolation.
Guest author Charles Taylor shares his reasons on why you need to give your content a greater level of topical depth and breadth – no matter who reads it. This is how you create content that will succeed in organic search.