Thinking like a searcher aligns your priorities with those of search engines: providing value to real, human users. By shifting your perspective when creating SEO content, you can better serve searchers and improve your ability to rank.
Over the coming months, we'll be hosting live presentations and educational sessions in an effort to keep the SEO community connected and engaged during these difficult times of quarantines and isolation.
Guest author Charles Taylor shares his reasons on why you need to give your content a greater level of topical depth and breadth – no matter who reads it. This is how you create content that will succeed in organic search.
Lack of buy-in. Failure to prioritize. Limited budget and resources. Low understanding of search. Corporate silos. All these and more are obstacles standing in the way of getting your team’s best search work implemented —and much of it can be prevented by starting the search program on the right foot.
Guest Author Francine Rodriguez looks at the most essential, yet time-consuming tasks we do in PPC in order to run a successful PPC campaign and suggests using automation tools provided in these networks to accomplish more without compromising metrics.