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SEO is a complex and constantly evolving field that can be difficult to keep up with. However, one of the hardest parts of the job for many SEO professionals is how to properly explain their strategy to clients.
If you’re reading this, it’s probably not on a Google SERP. Over half the time, Google generates its own description, although social apps may use it to preview shared posts. However, character display limit variations and no search ranking impact mean the meta just isn’t that important to SEO.