Content Creation

Creating the right content is essential to earning more visibility and traffic from organic search. These posts will help you craft content that performs in search and helps you achieve your SEO goals.

Copywriting – Basic Guidelines for Copywriting and SEO

Copywriting is a little more targeted or product driven, but it is still created to inform, entertain, or answer questions that readers have. If you think about it really, all writing--including copy, opinion and even research papers--is intended to influence readers one way or another. Some just do it more subtly.

By Andrew Dennis
03 Feb 2015

Using Canva to Create High-Quality Images for Blog Posts – Tutorial Tuesday

In this Tutorial Tuesday I want to explain how you can use the tool Canva to create high-quality and customized imagery for your blog posts. Regardless of what topic you’re writing about, adding visual elements to any blog post will make it stronger and more engaging. And Canva provides an excellent platform to create images that will elevate your content to the next level.

By Sapphire Li
19 Jan 2015

3 Effective Tactics to Add Backlink Potential to Your Content

It’s tough to get a backlink these days. Even if you just wrote a 10,000 word step-by-step guide. Even if you send outreach emails sprinkled with all the magic words.

That’s because most people with at least some online social capital these days want to establish themselves as a trustworthy content curator. Thus they are increasingly selective about which links they share with their audience.

By Cory Collins
13 Jan 2015

Using Open Site Explorer to Generate Strategic Content Ideas – Tutorial Tuesday

Hello and welcome to another Tutorial Tuesday!

This week I’ll be sharing how to use Open Site Explorer to take a peek at our competitors’ top performing (in terms of links) content. This gives us a strategic idea of competitor content performance - both the good and the bad.

By MeghanCahill
18 Nov 2014

How to Generate Fresh Content Ideas -- Tutorial Tuesday

The blank stare. If you’re a writer or blogger, you know the feeling. Writer's block. When you’re in need of a new angle or a fresh perspective, one spark can trigger a bonfire of ideas.

By MeghanCahill
06 Nov 2014

The Skinny on Thin Content and a Century’s Worth of ‘Bad Ads’

Talking about the state of ‘content marketing’ really begs the question: what’s the state of content itself?
By Cory Collins
05 Nov 2014

Strategic Content Ideation for Links

Today, I want to share a little bit of my personal experience in content planning, specifically content designed to build links, traffic, and authority.

Because as much as it’s great to say “create interesting content your audience will engage with,” that doesn't really mean anything.

By Cory Collins
08 Jul 2014

Using Open Site Explorer for Content Ideation – Tutorial Tuesday

In this step by step walk through we explain how to use Open Site Explorer to generate new content ideas
By Andrew Dennis
14 May 2014

Creating Unique Content: How to Find Content Gaps Within Your Niche

Creating unique content is very difficult. Learn how to find content gaps within your niche to create compelling content that will make link building easier
By Matt Vaden
24 Mar 2014

Writing Content That Builds Your Business – Building Links ‘The Right Way’

Content writing block usually happens because the professional link builder is dealing with so many different industries at the same time, it becomes a struggle to remain creative.