Content Creation

It’s tough to get a backlink these days. Even if you just wrote a 10,000 word step-by-step guide. Even if you send outreach emails sprinkled with all the magic words.

That’s because most people with at least some online social capital these days want to establish themselves as a trustworthy content curator. Thus they are increasingly selective about which links they share with their audience.

Hello and welcome to another Tutorial Tuesday!

This week I’ll be sharing how to use Open Site Explorer to take a peek at our competitors’ top performing (in terms of links) content. This gives us a strategic idea of competitor content performance - both the good and the bad.

The blank stare. If you’re a writer or blogger, you know the feeling. Writer's block. When you’re in need of a new angle or a fresh perspective, one spark can trigger a bonfire of ideas.

Today, I want to share a little bit of my personal experience in content planning, specifically content designed to build links, traffic, and authority.

Because as much as it’s great to say “create interesting content your audience will engage with,” that doesn't really mean anything.