Content Creation

Creating the right content is essential to earning more visibility and traffic from organic search. These posts will help you craft content that performs in search and helps you achieve your SEO goals.

By Cory Collins
16 May 2012

6 Characteristics of a Great Blog Post

A blog gives companies an opportunity to work on their branding, establish themselves as an authority, and release company news directly to their clients and customers. However, a blog is only as powerful as the person wielding it; better to not blog at all than to have an out of date, poorly written, or lackluster blog. An ill-managed blog is as powerfully negative as a well-managed blog is positive.