P1P's SEO Blog

Hello, and welcome to another edition of Tutorial Tuesday here on Linkarati! Each Tuesday, we thoroughly dissect an individual link building process. This week, I will be talking about how to find your competitors’ top performing pages by using Open Site Explorer.

I’m talking about value proposition, a crucial component of any marketing campaign. If you don’t explicitly state the value of what you have to offer to your audience, your audience is not going to see it for you.

Brand mentions are when someone on the web talks about or mentions your company or brand. These mentions can often be leveraged for natural and worthwhile links as your brand is already being referenced. Finding brand mentions should absolutely be a consideration in your link building campaign.

Recent comments from Google’s John Mueller in a Google+ video hangout seemed to validate the speculation that a Penguin update will be coming in the near future. In preparation of an impending update, let’s take a look at the impact Penguin has had on the SEO industry and how it will continue to affect SEO moving forward.

In this step by step tutorial we cover link reclamation by finding links pointing to 404 pages on your website via Google Webmaster Tools.