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P1P Archives

Cory Collins

Cory Collins is the Managing Editor of Linkarati and the Content Marketing Manager for Page One Power. Cory is a writer, runner, link builder, SEO strategist, and beer enthusiast. Cory lives with his dogs and wife in Pullman, WA.
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Recent Posts

P1P Link Building Roundup #31

Posted by Cory Collins on Dec 9, 2013 11:36:52 AM

December is in full effect, the holiday season is right around the corner, and 2014 predictions are falling from the sky thick and fast.

This week we take a look at link networks, have Matt Cutts talk about recovering from link spam, check out new features of Mozcast ala Dr. Pete, get a surprise PageRank Toolbar update, and put on thinking hats to talk about creativity.

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Matt Cutts Says Volume 3: Pubcon 2013

Posted by Cory Collins on Nov 11, 2013 7:07:37 PM

Matt Cutts, Head of Webspam at Google and more generally known as Google’s representative to the SEO community, recently gave a keynote speech at Pubcon 2013.

Cutts plays an interesting role in the SEO community. He’s head of the department in charge of manual penalties, but he’s also the representative of Google to SEO – he’s all the transparency we get. It’s very much a love/hate relationship.

Having seen him in person at SES San Francisco 2012 I have to say I don’t envy the man his job. As Cutts said during his Pubcon keynote:

“Anytime I’m being threatened with bodily violence on a black hat forum I know my team is doing their job.”

-Matt Cutts

Some criticize Cutts for the ‘PR speak’ he uses when explaining Google, policy, penalties, or even talking SEO. There’s no doubt that at times his answers can be frustratingly vague, open-ended, or at the very least open to interpretation.

But, considering the pressure he faces, no doubt from both SEOs and Google itself, I think he does a commendable job. I wouldn’t be surprised if Google was significantly less communicative were Cutts not in the picture.

Whether you believe the same, there’s no doubt that what Cutts says is worth paying attention to – at the very least we can get a sense of the direction of Google, and maybe even dig out a few useful bits of information concerning current and future SEO.

So, let’s run through Cutts's Pubcon keynote speech.

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A Guide to Google Author Stats – Authorship Analytics from Google

Posted by Cory Collins on Sep 10, 2013 4:07:13 PM

I’ve written about Google Authorship benefits in the past, as well as the potential of Author Rank.

Today, I want to talk about something I skipped over before: Google’s ‘Author stats’ in Webmaster Tools.

The reason I skipped over the Author stats tool? Simple – I didn’t even realize it existed. After stumbling over it (see the image above), I looked around for a guide, an overview, an explanation, anything. But, to my surprise, all I could find regarding Author stats were brief mentions, mostly news style announcements. This was extremely surprising, because Author stats is freakin awesome

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Google Authorship and Author Rank: A Look into the Future

Posted by Cory Collins on Aug 14, 2013 12:55:46 PM

The very word ‘authority’ shares roots with ‘authorship’. The two concepts are indelibly intertwined, linked, symbiotic.

Perhaps then Google’s move toward authorship, identities, and eventually, author rank isn't surprising. Google’s end game is to go beyond websites, and start indexing and ranking people – or at least their work.

Google Authorship, or rel=author, ties a Google+ account to a piece of content, centralizing a person’s work and allowing Google to associate all that content with a single author (or at least the content the author chooses to claim). In short, it allows Google to identify an author. There are numerous benefits to Google Authorship, but perhaps one of the the most important is the potential implementation of Author Rank.

Author Rank (patented under Agent Rank) would allow Google to rank certain identities (agents or authors) higher in relevant search results based upon algorithmically perceived authority. Google would have an entirely new signal for their algorithm - and a potentially strong signal, at that.

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SEO Link Building Experts – Interview Round Up

Posted by Cory Collins on Jul 17, 2013 8:56:26 AM

Author’s note: this is by no means a complete list, and I plan to continue to work on it in order to keep current and up to date. If you know of a great interview involving link building that should be added to the list, please don’t hesitate to let me know – [email protected].

Interviews offer a rare glimpse into the human psyche; there’s a surrender of control not found in normal writing, where the participant is forced to answer another’s question and not structure their own internal conversation.

SEO, and more specifically link building, is an industry littered with personal blogs, informative posts, and shared insight. But one resource I’ve found to be lacking is a curated list of great interviews, especially concerning the subject of link building.

In order to help the community (and myself), I’ve made a personal effort to round up great interviews directly involving link building that are worth sharing and reading.

Due to the dynamic nature of our industry, a few of these interviews contain information that is dated and no longer applies. Despite this, interviews can be a great way to gain a deeper understanding of link building, as well as industry authorities. So, take everything with a grain of salt, and make sure you’re not pursuing strategies, advice or information put forth before Penguin and Panda.

Thank you for reading, and without further ado here’s my curated list of link building interviews.

Please note: I’ve compiled all this information into a Google doc as well, for those who’d prefer the list straight out. It can be accessed and copied here: https://docs.google.com/spreadsheet/ccc?key=0AnR11Y_x2GpWdGxHLVdzaFNrOUw2bXhlb0Z1cWhEU3c#gid=0

I will continue to update the Google doc as well.

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Google Authorship Benefits – A Guide

Posted by Cory Collins on Jul 16, 2013 3:09:42 PM

By now you’ve surely heard of Google Authorship, which ties directly into your Google+ account, and helps Google identify and connect you with your online creative work. It was, after all, released over a year ago.

Long story short, you need to have authorship enabled if you’re currently producing content online – either in a professional or personal capacity. It doesn’t matter if it’s a personal blog, corporate whitepapers, or as a freelance journalist. If you’re not utilizing Google authorship, you’re missing out.

Let’s examine the potential benefits of Google’s Authorship.

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Matt Cutts Says Volume 2: Seattle SMX Advanced You&A 2013 Edition

Posted by Cory Collins on Jul 3, 2013 8:52:20 AM

Matt Cutts recently participated at SMX Advanced in Seattle on June 11. Cutts was featured in the classic “You&A” open forum style discussion, during which Danny Sullivan quizzed him on a number of issues and then opened the floor to the audience. The whole event lasted roughly an hour.

This post will distill the answers Cutts gave, and more importantly what we can learn of Google’s philosophy and what might be in the pipeline, based on what Matt Cutts (head of Google's Webspam team) says.

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Penguin 2.0 – What We’ve Learned

Posted by Cory Collins on Jun 25, 2013 2:39:23 PM

Penguin 2.0 was released nearly a month ago, with much fanfare, fear and uncertainty. It’s time to take a moment and look at what we've learned since Penguin 2.0’s inception.

First of all, there have been a few data deep dives and case study releases that claim to have an understanding of this latest Penguin update.

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Matt Cutts Says Volume 1: Summer Edition

Posted by Cory Collins on Jun 13, 2013 3:08:01 PM

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Matt Cutts is about as close as we come to a celebrity within the SEO world. His name is both reviled and lauded, his praises sang and his name equally cursed.

As the Head of Webspam team at Google, he’s directly involved in search quality and serves as the face, voice, and sometimes whipping boy of Google for the SEO community.

Often people disparage Matt Cutts for his ambiguous statements and political correctness. But, as one of the few news sources and avenues of transparency from Google, it’s important to keep a close eye on what he’s saying. Beyond that, having met Cutts in person and listened to him speak, he comes across as extremely genuine, intelligent, and charismatic. Simply said, he's worth listening to.

Today I’m putting together a string of his recent interactions with the SEO community, including videos, posts, and comments to assemble a best guess of what we can likely expect to see in the near future from Google.

Welcome to Matt Cutts Says, Volume 1 – Summer Edition

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Guest Blogging and Guest Posting – An Examination of Google’s Latest Stance

Posted by Cory Collins on Oct 22, 2012 4:27:28 PM

Opinion by Cory Collins

Anyone with an ear to the SEO ground knows by now that Google’s webspam team has been making some troubling remarks about guest blogging, and guest posts in general.

Guest blogging has become a favored strategy in the SEO world as a way to build visibility, web site traffic, branding, and links.

And, like any SEO tactic, there will be those that try to abuse and exploit guest blogging. Google is of course aware of this, and have attempted to explain their stance on guest blogging.

Earlier this month, Google released a Google Webmaster Help video from Matt Cutts that directly dealt with this issue. The question asked and answered was “What is Google’s view on guest blogging for links?"

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Knowledge Graph – For the Greater Google

Posted by Cory Collins on Sep 11, 2012 2:42:23 PM

Google’s gained ground in yet another innovative step in the form of their new Knowledge Graph. They’re pushing the boundaries of search in the unending quest for user satisfaction—not to mention taming the wild interwebs—leading them further into the murky waters and ruffled feathers of content publishing.

Google dabbling in the realm on content creation is a volatile subject for many, particularly when that content creation directly correlates with their role as a search engine.

To put it directly, many feel their toes stepped on with Google dabbling in content publishing/hosting. Webmasters fear less traffic, ecommerce sites fear less sales, and whole industries quake when considering the impact the giant Google could have if they were to wander into their realm.

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How to do Outreach Link Building - Human Edition

Posted by Cory Collins on Jul 26, 2012 11:24:03 AM

How to Build Links – Human Edition

Link building is a tough world to be in. There’s no quick and easy answer when it comes to building links—at least not one that Google won’t eventually penalize.

Every link you build could potentially be around forever. Well, forever might be extreme, but potentially for the next decade or two, maybe longer.

Google isn’t static either. Quite the opposite, really; they’ve proven to be quite dynamic. Just in the last year they’ve released two major algorithm updates that have dramatically changed the link building process. And those are just the advertised changes—there’s continual modification of the algorithm which isn’t widely broadcasted. And every little change can have a measurable impact.

This means that every link you build, you should try and obtain the maximum quality, with direct relevancy. Always stay within Google’s webmaster guidelines. Because you never know when Google might crack down with enforcement, hurting your website with those links you built years ago.

The Necessity of Outreach

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6 Characteristics of a Great Blog Post

Posted by Cory Collins on May 16, 2012 5:19:25 PM

Nearly everyone understands the benefits of blogging in today’s business world.

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