This is tough. As I write this post, I can’t help but think of the millions of people in our country and around the world who are struggling and hurting. And the healthcare workers who are putting themselves at risk, battling exhaustion, to try to save lives.
Despite all the "link building is dead" and "just do link earning" (whatever that is?) posts over the years, it's 2020 and links remain as important as ever.
Editor's Note: Today we're joined by David White, Director of Content Marketing at connective3. David shares his PAGES magazine article which discusses the various ways you can leverage social media to benefit digital PR and link acquisition.
Take it away David!
On the 11th of January 2018, the world of social media marketing changed forever, causing a headache for social media experts and an even bigger problem for content marketers. Let me explain:
Editor's Note: Today we have a post from PAGES magazine contributor Stephanie Sparks Smith, Founder and Digital Matriarch at Cogwheel Marketing.
In this edition of Queries + Results, we sit down with Scott Eggenberger, who is an SEO, as well as a Digital Marketing Manager. Tyler Bain (Project Manager at Page One Power) manages Scott's campaign, and they have built up a great relationship through multiple projects over the years. Harris McMullin (SEO Consultant at Page One Power) and Michael Johnson (Sales Manager at Page One Power) join Scott and Tyler to discuss what it takes to run a successful SEO campaign - both from the perspective of the client, as well as the agency partner.
We recently partnered with BKA Content to host a webinar about content creation and link building. This webinar featured:
Discovering you have some leftover marketing budget in Q4 is a lot like finding a twenty-dollar bill in your coat pocket. First, you’re excited to have found some extra money, then you wonder where the heck it came from, and finally, you start thinking about what you can spend it on. However, unlike the twenty-dollar bill, your 2019 budget won’t carry over to 2020 if you try to save it.
There’s an old saying that “respect is earned, not given”. The idea is that just because you are old, in a position of authority, or have some other credential to your name doesn’t mean you are entitled to deference and respect by all. You have to live up to your credentials, demonstrate your authority, earn the respect of your subordinates, peers, or even pupils. Respect isn’t free.
It’s no secret that link building for ecommerce sites is hard. Whether you’re an SEO building links for a client or a website owner working to improve the visibility of your site, there are some unique challenges you face when building links for an ecommerce site.
Creating an optimized website can be difficult. Not only do web designers and content creators have to consider their target audience, but they also need to construct content that is friendly to crawlers and bots. Balancing user experience and technical SEO considerations is tough, especially because you have to make it look natural.
“What is a link?”
As a SaaS company, you’re likely used to a fast-paced, adaptive market. Link building is similarly ever-changing as search engines continue to evolve and become more sophisticated.
Editor's Note: Our post today comes from guest author Blake Akers, from Webology. Blake will be talking about an undervalued and overlooked link building opportunity — podcast interviews.
Podcasting might not be for everyone, but if you've ever thought about it or received interview requests, Blake is here to explain the potential SEO and branding benefits. Let's learn more!
Podcasting for links?
Earning links for sites with .edu top-level domains (TLDs) should be easy right?
BuzzStream is an outreach platform that we use at Page One Power for link building. However, BuzzStream is a viable option for anyone who conducts large-scale outreach campaigns of any sort.
Editor's Note: Today we have a guest article from Inna Yatsyna of Serpstat. Inna will be discussing the importance of competitive analysis and how you can use this analysis to improve your site and make it more profitable.
Let's see what she has to say!
Conducting competitive analysis is an important part of any business strategy.
Hey everybody and welcome to a Linkarati first! Today I'll be offering a new way to enjoy one of our wonderful #P1Pwebinars.
Prioritizing and organizing search opportunities is perhaps the most difficult part of SEO keyword research.
Want to work with a top SEO agency? Fill out the form below and an in-house expert will contact you to put together a strategy specific to your company’s needs.