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April 28, 2016

The Ever-Changing World of SEO (& Kate Smith): A Departure

Page One Power hired me as a writer in the summer of 2013. I came into the industry during the aftershocks of Penguin. I didn’t quite understand why everyone was so stressed out.

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April 26, 2016

Spreadsheet Creation for Organizing Publishing Campaigns — Tutorial Tuesday

Welcome to another Tutorial Tuesday! Today we’ll be covering how to build a site-finding spreadsheet that will guide your prospecting.

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April 25, 2016

Q&A with Paul Haahr, Ranking Engineer at Google, SMX West 2016

Recently the SEO industry received a rare bit of transparency and insight from a Google staff member. Specifically a member of their ranking engineering division: a person who directly contributes to Google's algorithm.

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April 20, 2016

Finding Sites and Locating Audiences for Obscure Products

I recently covered how to identify audiences for obscure industries (without access to data, to boot). I chose a novelty candle company as the example and outlined several personas who might be interested in buying some weird candles.

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April 14, 2016

SEJ Summit 2016 in Santa Monica – A Page One Power Recap

My second ever trip to an SEO conference took me to sunny Santa Monica, California. Being a conference newbie, I felt very lucky to be attending a show at such an awesome venue.

Just check out the view from lunch:

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April 6, 2016

Announcing The 2016 State of Link Building Survey

Page One Power is pleased to announce the results of The 2016 State of Link Building Survey, published on Moz yesterday morning.

Our Head of Research and Development, Nicholas Chimonas spearheaded this year's survey, creating a partnership...

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April 1, 2016

How Google Works: A Google Ranking Engineer's Story – Coverage & Analysis of SMX West 2016

Hello friends. From time to time here on Linkarati we cover news, trends, or presentations we believe worth sharing and amplifying.

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March 31, 2016

SEO: How to Identify Audiences for Obscure Products

Links are valuable because they connect people to information. No matter what other value we derive from links–be it authority, relationships, traffic, or conversions–they are foremost important because they’re useful to real people.

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March 15, 2016

SearchFest 2016 Coverage – A Page One Power Recap

This past week, eight of us from Page One Power had the privilege of attending SearchFest 2016 (coincidentally the last SearchFest) in Portland.

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March 7, 2016

The Practical Beginner’s Link Building Toolkit

To a beginner, the world of link building has to look like a chaotic stew of technical tutorials and bizarre buzzwords.

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March 1, 2016

2015 Link Building Success Stories - SEO Experts Share Insight & Experiences

Welcome to the third annual post in our Link Building Success Stories series! You can see the shared stories from 2014 and 2013.

Each year we ask SEOs across the industry to submit a story highlighting a campaign, tactic, or even individual link...

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February 17, 2016

Alphabet, AI, and Google: New Head of Search Announced

Amit Singhal, Google’s Head of Search for 15 of their 18 years as a company, is stepping down.

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February 11, 2016

Holiday Outreach Survival Guide: An Online Marketer's Guide

The holidays are over. We made it! Did you?

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February 1, 2016

How to Maximize Content Distribution

Who’s heard the phrase Content is King? Come on, stick your hand up.

My guess is that, over the past few years, virtually everyone reading this blog will have heard that mantra shouted at them from hundreds of digital marketing websites.

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January 26, 2016

Pablo 2.0 for Quick, Shareable Images – Tutorial Tuesday

Hello loyal Linkarati readers, and welcome to another tutorial of the Tuesday variety. This week I want revisit a tool that I’ve previously discussed on Tutorial Tuesday –Pablo from Buffer.

Hello loyal Linkarati readers, and welcome to another...

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January 25, 2016

Should You Accept Guest Posts? Overcoming Guest Post Problems.

Editor's Note: Today I have the pleasure of hosting a guest post from Alexandra Tachalova about guest posting. Guestception, if you will. Alex will also be presenting a fantastic webinar this Wednesday here on Page One Power about the same topic...

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January 20, 2016

Cake, Elsa & Expertise: A Sideways SEO Story

It’s 3am and I’m painstakingly attaching rock candy to a pedestal I’ve constructed for Queen Elsa of Arendelle. My eyes are bloodshot and somehow I’ve gotten frosting in my hair.

This was supposed to be easy. 

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January 18, 2016

Creating an Excel Macro for SEO

You became an SEO to help people grow great businesses. No one said anything about spending hours dealing with Excel data.

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January 12, 2016

Make Your Content More Heroic With Competitor Analysis

The concept of 'hero content' may not be new, but since Google coined it in their YouTube playbook, every content creator in the business is suddenly talking about how to make hero content.

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January 5, 2016

Content Discovery and Monitoring in 5 Easy Steps - Tutorial Tuesday

Welcome to Tutorial Tuesday, where each week we walk you through a process to help you improve the efficiency and efficacy of your online marketing, SEO, or link building.

Today I want to share a process near and dear to my heart – content...

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December 29, 2015

Find and Research Influencers with BuzzStream Discovery – Tutorial Tuesday

Hello all, and welcome to another installment of Tutorial Tuesday here on Linkarati.

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