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Google introduces new tools to promote high-quality information and check sources online. Learn about the "About This Image" feature, Fact Check Explorer, and Search Generative Experience (SGE). These tools aim to enhance credibility, trustworthiness, and the overall quality of online content.
Here, we discuss the challenges of becoming a thought leader in your industry, explain the marketing benefits of being a thought leader, and describe best practices for developing and implementing a successful thought leadership strategy.
Copywriters utilize a variety of skills related to writing, editing, and marketing. If you want to succeed as a copywriter, it is important to understand what skills you need to develop and find resources and opportunities that will allow you to practice them.
While in many ways, new SEO aligns with wider organic optimization practices, some strategies are unique to optimization for news. It’s important for news websites to take these specialized best practices into account when developing their SEO strategy.
SEO is a marketing necessity for websites seeking to increase their visibility online. But will that always be the case? An analysis of SEO’s evolution and the expected direction of the internet can give us some insight.