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Smart nonprofits know that building relevant links will help them become more visible in the organic search results. Ranking well in the SERPs is important to these organizations because they struggle with an undersized advertising budget and an oversized amount of events.
Why do we call this site Linkarati? Who came up with the name? Did we just steal it? I promised I'd get around to this, and now I finally am. Several people have asked us about this website's name so it's time to tell the whole story, which goes further than just the name.
In the wake of Google's clampdown on unnatural back link profiles (gambling affiliates in particular have been hit hard by Penguin penalties), marketers are slowly changing tact.