SEO Strategy

If you want to rank consistently in search, you need a strategy. These posts all focus on building a winning SEO strategy.

By Andrew Dennis
22 Mar 2018

How to Build a Seed List for Keyword Research

A seed list is the baseline keywords and phrases most relevant to your business. This list of keywords provides the foundation for all of your expanded keyword research. Effective keyword research starts by building a thorough seed list to ensure no core opportunities are missed moving forward. This post will show you how to build a seed list for keyword research.
By Tim LeGore-Hand
13 Mar 2018

Planning a Link Building Campaign: How to Organize Your Efforts

Before launching a link building campaign you need to start with a plan in order to discover opportunities and gauge progress. Planning is how link building teams explore options to kick-start a campaign, and identify options that will be available over the long-term.
By Paul Teitelman
12 Mar 2018

6 Tips for SEO Image Optimization

One of the most important steps to take under the SEO umbrella is image optimization. A comprehensive SEO campaign includes a strategic plan for curating images that resonate with your audience while remaining relevant to your content.
By Carina Cesano
05 Mar 2018

How to Boost Your SEO with Website Localization

When planning to sell outside national borders, you need to build a strong relationship with your international customers. The best way to do this is through website localization — speaking the languages they know. As most people prefer to buy from websites written in their own language, you need to invest in localized versions of your website.
By Laura Greene
19 Feb 2018

How the Repeal of Net Neutrality Hurts SEO

On December 14, 2017, the FCC voted to repeal the rules protecting net neutrality. Numerous news outlets reported what this might mean for consumers and small business owners, but few really delved into what it meant for those of us who work in SEO. The fact is that this repeal could have a devastating impact on digital marketing.
By Jordan Yocum
13 Feb 2018

Selling Link Building Services - A Sales Executive's Perspective

I love going home and sharing work successes with my fiance. Unfortunately, she looks at me like I am speaking a foreign language. SEO is often extremely technical and typically best understood by other SEOs. Learn how to educate your potential clients and show the value of link building.
By Emily Johnson
12 Feb 2018

Should I Pitch Them? A Guide To Finding High-Quality Websites For Guest Blogging

In order to receive benefits from guest posting, you should publish content on high-quality, legitimate websites. But how do you find them? It's simple - analyze websites based on authority, linking policies, user experience, security, and engagement.
By Sloan Roseberry
06 Feb 2018

Announcing PAGES - An SEO Magazine

Announcing the launch of PAGES - An SEO Magazine. PAGES is a print magazine, published quarterly, with each issue focused around an SEO topic. PAGES is a resource for anyone who wants a new way to explore SEO.
By Ryan Meghdies
02 Jan 2018

Google AdWords May Not Be Reliable For Your Business in 2018

Google AdWords has made changes to the way they charge and manage daily budgets, which is a big change to advertisers. With these new changes, Google can now spend twice your daily budget but will maintain your monthly spend.
By MeghanCahill
29 Dec 2017

Backlink Quality: Are Your Links B-Movies or Blockbusters?

You know a good link when you see one. And that goes double for low-quality links. Cinematically-speaking, I don’t expect every backlink profile to be The Godfather. But why do so many resemble Plan 9 from Outer Space?