Editor's Note: Who's linking to your site? Why does it matter? Check out the embedded video from our Learning Center to find out!
Being able to perform a thorough backlink analysis is a fundamental element to any link building campaign and can help develop your fundamental knowledge of links, link building strategies, and link quality. So, before you can even begin to consider a link building campaign you need to understand the site’s current link portfolio. A link portfolio or profile is a fancy way of saying all the sites currently linking to your site. Links matter, big time, so when you run a backlink analysis on a site – whether it’s your own or a competitor’s – you’re looking at the websites linking to that website, in what manner, and to what page. And, since we understand Google’s algorithmic reliance on links, we know that a website’s ability to rank in Google is largely dependent on the websites linking to it. For basic analysis, you should be looking at these particular elements of a link portfolio: total number of links, number of unique domains, linking domains vs total links, anchor text usage and variance, fresh and incoming links, page performance, and link quality. Watch the video to find out more about these elements, how to run a report, and how you can utilize these reports.
Content by Jon Ball
Video Production & Voice Over by Thomas Swisher