Building links through online mentions is one of my favorite tactics — you won't find more organic, natural links.
The concept here is simple: a website has mentioned your website, URL, brand, product, resource, or a company figure. Ideally, these mentions should be fresh, but for a website updating or launching a new online marketing campaign older mentions should be considered as well.
Once you've found the mention all that’s left is outreach. Make sure you lead by expressing appreciation for the mention and then ask for a link. Let common sense be your guide for gauging the quality of the mention and likelihood of link conversion. Is the mention positive? Is the site active? Does the site have an engaged audience? Do you (or the client) have a previous relationship? Would the link make sense?
Outreach should always be polite. Focus on the relationship first, link second - if this website mentioned your brand/website/product, there's a reason. Express your gratitude, then ask if they’d mind linking. Simple, direct, and easy. Remember, you are filling the role of brand ambassador here. Link building and relationship building are by no means mutually exclusive, especially when it comes to online mention link building.
Here are a few well-written guides to help you find and execute link building through online mentions:
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